Only In 2020: Push Cart Manufacturers Cautiously Optimistic About Ending Shortage

Picture a shady character opening up a trunk to reveal the loot. “I’ve got Sun Mountain, I’ve got Tour Trek, and I know a guy with some Stewart X9’s at cost.”

Yes, there is a lively second-hand market for push carts. Hello 2020!

Jonathan Wall at Golf.com reports on the end in sight for manufacturers who’ve been unable to meet the push cart demand that has led to sell-outs, silly second-hand prices and supply shortages:

Dynamic Brands, along with Hansen’s ProActive Sports Groups, the distributor of Clicgear and Rovic brands for USA and Mexico, have been in the same boat as nearly every other manufacturer in the golf equipment industry. Business has been good — really good. But a double-edged sword exists.

At the end of August, Golf Datatech, an independent market research firm, reported a record-breaking month for U.S. golf equipment sales in July, as total sales (on and off the course) soared to $388.6 million. It was the highest total since the company started tracking data in 1997.

Clicgear was already forecasting an increase in sales with the release of its Model 4.0 push-cart — its first new model in several years. What the company didn’t expect was how the pandemic would shape their business. With more golfers requesting push carts than ever before, Clicgear blew through its current supply of Model 4.0’s, along with the rest of its stock. They’ve been playing catch-up ever since with a deep backlog of orders.

Acushnet Job Fair: Golf's (Social) Distance Popularity Prompts Hiring Frenzy!

South Coast Today’s Kiernan Dunlop reports on Acushnet’s need to make around 200 hires to handle the surge in golf thanks to distance. That’s…social distance, not actual distance increases. Go figure!

Dunlop writes:

The open houses will continue into October and the company plans to hire over 200 people when all is said and done, according to Laurie Herbert, director of talent acquisition.

Golf has been a positive activity for people to partake in during the coronavirus pandemic, Chief People Officer for Titleist Brendan Reidy said, since it’s outdoors and allows for social distancing.

“We continued to see incredible demand for our products as we came out of the heart of the initial part of the pandemic,” Reidy said, “It has really effectively forced us to look at how we respond to that demand.”

During a time where unemployment and layoffs are rampant, mass hirings by companies seem to be a rarity.

“We’re privileged to be in a position where our business has turned around where we can continue to make these investments,” Reidy said, “To see that Acushnet [Company] is doing well and has come through 2020 in a positive way has really left a positive mark on people.”

Just think Wally, all that money spent on patents and Global Golf Post propaganda pieces to lobby against distance when it was another form of distance that spurring demand.

Either way, love the investment in American jobs and in the company. What a refreshing contrast to so many golf organizations and businesses slashing and burning their way into the future.

"Class Action Lawsuit Alleges NBC Illegally Profits from Golf Channel Viewer Data"

Plaintiff Justin Breault claims that NBCUniversal has been selling subscriber information to third parties is troubling given Golf Channel, Golfpass and Golf Now’s business.

The case was filed in a Massachusetts federal court and “accuses NBCUniversal’s Golf Channel of selling viewers’ personal information and viewing history without their permission.”

The information allegedly being rented or sold includes customers’ names and addresses, as well as “detailed transactional information” about the titles and subject matter of the media purchased by subscribers. 

Once the data is disclosed, the third-party recipients of the information can add other personal and demographic data for those customers, then re-sell the personal viewing information to other third-parties, the class action lawsuit says.

While not specified, presumably Breault was a Golfpass subscriber, or, before that, a Revolution Golf customer (a service purchased by Golf Channel and later folded).

Breault says he purchased a Golf Channel “subscription-based video good or service” within the past two years, and he was never notified, in writing or otherwise, that his personal or viewing information would be disclosed to third-parties.

However, Breault claims, NBCUniversal disclosed his personal information, “including, inter alia, Plaintiff’s name, postal address, telephone number, gender, age, income, whether he has children, and his homeowner status, as well as the title of the video service/product Plaintiff purchased” to marketing companies, data appenders and aggregators or other third-parties.

I’ve asked Golf Channel for comment and will amend this post to reflect any statement when received.

Back in June, a lawsuit was filed against Golf Channel, NBC and Rory McIlroy over the use of Golfpass, a trademarked service.

GolfClub’s GOLFPASS, which is a United States Golf Association official golf club that partners with local golf courses and allows customers to book tee times through a mobile application, alleges that the group of defendants misappropriated its business name when they launched their own version of Golfpass in February of 2019 in violation of the Lanham Act and monopolized the market for digital tee time booking in violation of the Sherman Act and Clayton Act. Court documents filed by GolfClub and its CEO, Christopher Silano, allege that McIlroy, who is described as a "Founding Partner" of Golfpass, and the defendants knowingly took the name GOLFPASS despite GolfClub first using it and establishing trademark rights.

Court papers further allege that as soon as Rory McIlroy and NBC launched their platform, consumers and potential partners immediately began confusing the two platforms to GolfClub’s detriment, and that Silano regularly started receiving a barrage of emails from customers complaining about the McIlroy/NBC service and app.

In news related to Golf Channel’s Orlando facility where most employees have been laid off and closure is coming this fall, Monivette Cordeiro reports for the Orlando Sentinel on channel employees suing Lockheed Martin over mismanagement of toxins that workers allege contaminated them. There are reports of multiple sclerosis, brain lesions, cancer and other diseases caused by the dumping of toxins into the ground water.

For decades, Lockheed Martin manufactured heavy weaponry at its facilities, generating “dangerous wastes,” including different types of metal sludge, oils and greases, metal cuttings and scraps, cyanide and spent acid solutions, the lawsuit said.

Instead of carefully managing the waste, attorneys alleged Lockheed Martin stored toxins in leaking storage tanks, collected and transported waste in leaking underground piping systems and dumped tons of toxic waste sludge inside trenches dug at the Orlando facility.

“Lockheed Martin’s stunning indifference to environmental protection and human health resulted in staggering levels of contamination at the Orlando [facility],” the lawsuit said.

Regulations from the U.S. Environmental Protection Agency limit certain chemical contaminants in drinking water to 5 parts per billion (ppb) with a goal of having zero. The lawsuit alleges two contaminants were detected in groundwater underneath the Lockheed Martin facility in concentrations as high as 386,000 ppb and 213,600 ppb.

Eleven Golf Channel employees who worked at the facility from 1994 to 2020 are named in the suit.

NGF Head On Golf's Newfound Popularity: "Nothing about the past few months seems structurally different for golf"

In Joe Beditz’s National Golf Foundation analysis of August’s 20.6% year-over-year increase, this was interesting:

But nothing about the past few months seems structurally different for golf, whether with the product itself, the service that supports it, or the overall user experience … unless you count extended tee time intervals, which for a time seemed to produce faster, smoother and more enjoyable rounds. Either way, we weren’t suddenly marketing ourselves differently, onboarding new players differently, or managing customer relationships differently. (In fact, remote check-in procedures may have made it more impersonal.)

Time, time, time, safe, time and safe.

And more on the huge summer for retail, already noted here with regard to evening golf becoming popular. Beditz writes:

Total sales of golf equipment on- and off-course were $331 million in August, extending a record-setting summer for the retail side of the business.

Golf retail sales in August were up 32% over the same period in 2019 ($251 million) and readily surpassed the previous record for the month of $287 million in 2006. Golf Datatech has been tracking golf retail sales since 1997.

Five equipment categories set all-time sales records for August: balls, irons, wedges, bags and gloves. Bags were the best-performing equipment category for the month, up 55% over last year.

Wait, but not drivers after golfers were inspired by Bryson DeChambeau? That must be an oversight!

Intersecting Stories Help Better Explain Why Comcast Is Downsizing Golf Channel

Last week The Athletic’s Brendan Quinn detailed the rather stunning changes at Golf Channel and the likely blurring of editorial lines as the network is moved to Connecticut, with offices in the PGA Tour’s new expensive new headquarters.

The confounding implosion of Arnold Palmer and Joe Gibbs’ successful vision is coming into better focus after two stories emerged connecting more dots.

Palash Gosh at International Business Times reports on activist investor Nelson Peltz acquiring 7.2 million shares in Golf Channel owner Comcast, as first reported in the Wall Street Journal. Peltz’s Trian Fund now holds 20 million shares and a 0.4% stake in the company, believing the stock is undervalued, looks forward to discussions about improving the company, yada, yada.

The Journal commented that Trian is known for “encouraging changes at companies it targets, such as a breakup or sale of underperforming divisions or moves to improve efficiency and better use capital. It often seeks board representation and tries to avoid public spats, unlike some of its more pugnacious rivals.”

However, Comcast may be difficult for Trian to influence as Brian Roberts, its chairman and chief executive officer, controls about one-third of the stock’s voting rights.

Another Wall Street Journal story on the same day—mitzvah time!—not coincidentally details Comcast and NBC’s plan to essentially wind down several key cable channels they see as an “albatross” and put their focus into “individual franchises” for the Peacock app.

Thanks to reader Todd for Lillian Rizzo and Joe Flint’s story that included this:

The future is also dimming for sports networks like the Golf Channel and NBC Sports Network. Hockey and soccer games are likely to appear more frequently on USA Network and Peacock, the people say.

The move to downsize cable networks comes as the pandemic weighs on NBCUniversal’s business. Movie-theater closures hurt its film operation, its theme parks were closed and TV ad spending fell off. NBC’s second-quarter revenue shrank 25% compared with the same period last year.

When Comcast acquired control of NBCUniversal nearly a decade ago, Chief Executive Brian Roberts cited the cable entertainment networks as a key attraction in the deal.

And now those channels, along with sagging numbers at NBC would seem to be part of Peltz’s desire to see Comcast consider shedding the units via breakup or sale. Budget cuts seem unlikely since, as last weekends bare bone U.S. Open telecast showed, NBC has already trimmed so much.

Sadly, as Quinn noted last week, any outcome of this corporate arm wrestling appears too late for the several hundred who lost jobs. Worse, for viewers who appreciated the vision of Palmer and Gibbs, the damage has already been done.

Golf Datatech: August 2020 Retail Golf Sales Up 32%

Just amazing in all of this bleak news that the numbers keep showing interest in the sport thanks to safety and increased time for participation.

From GolfDatatech and not one mention of how distance is inspiring this spike in purchases across all equipment categories.

Kissimmee, FL., September 21, 2020 … On the heels of the U.S. Open, golf’s second major of 2020, Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, has announced that U.S. retail golf equipment sales for August 2020 were up nearly 32% over the same period in 2019, exceeding the previous all-time high August (2006), by 15%.
 
In total, U.S. golf retail equipment sales for August 2020 were $331 million, compared to August 2019, which were $251 million, and the previous record year of August 2006, which were $287 million.  Additionally, five equipment categories, set all-time records for August: balls, irons, wedges, bags and gloves. Overall, golf bags were the best performing equipment category in August, up 55% vs. August 2019, while YTD bag sales are up 5%.

Not $600 drivers? Sorry, I interrupted. Continue.

 “Golf Datatech started tracking golf equipment sales in 1997 and we have never seen a surge like what has happened in the summer of 2020, coming out of the worldwide shutdown from COVID-19,” said John Krzynowek, Partner, Golf Datatech, LLC. “While the overall 2020 U.S. retail golf equipment market is still down 4.1 % YTD from 2019,  this spike is nothing short of remarkable considering the game and business of golf was shut down for a good part of the spring season.”
 
Krzynowek adds, “The August sales record, which followed an all-time record month in July, is great news for the industry moving forward.  It indicates how popular golf is today, especially as an ideal social distancing activity.  Newcomers are coming into the game, existing golfers are playing much more, and  those who once played but left for a while are returning, which is the perfect combination to drive rounds played and spike equipment sales at retail.”

Stack: Dick's And Golf Galaxy Seeing Big Spike In Sales And Junior Golf Thriving

Dick’s Sporting Goods CEO Ed Stack, at one time believed to be the most arse-kissed executive in golf, deservedly lost his allure around 2014-15 after the whole PGA pro firing thing that set off a ridiculous blaming of revenue falls on golf’s “structural decline”, and then realizing it was nonsense and golfers might take business elsewhere, backtracked.

As retail sales decline, Stack also appears less powerful with the move to direct-to-consumer online commerce. That all said, even though his past actions and assessments suggest he’s all about the bottom line, his company and the people briefing him remain important observers of industry trends.

Thanks to reader Steve for Myles Udland’s Yahoo Finance story on golf’s positive numbers during the pandemic and this assessment from Stack on junior golf.

And a standout during the quarter is what the company saw in its golf segment. An area that Dick’s management expects will continue to be a point of strength for the company through the rest of the year.

“The golf business has been great both at Dick’s and [Golf] Galaxy,” said Dick’s CEO Ed Stack on the company’s earnings conference call on Wednesday.

“There’s a number of young people who have come into the game because they’re not playing football or soccer or some other sport,” Stack added. “So they’re out playing [golf]. Guys are out playing golf because they’re not at their kids’ games. Men, women, and kids have really all jumped into this game and we expect that to continue through the balance of the year, too.”

Golf Equipment Sales: Social Distancing, Not Distance Gains, Fuel Record Growth

I kept waiting to hear that record equipment sales tracked by Golf Datatech were fueled by a major distance-gaining breakthrough.

Turns out, it’s just social distancing.

GolfDigest.com’s Mike Stachura offers an extensive breakdown of the surge in sales and reaches out to all of the CEO’s who rarely advertise in print any longer because, they’re (kind of) happy campers! Until they hear the anti-capitalist governing bodies will blow this pandemic-fueled resurgence of golf.

Each of the club and ball categories were up more than 25 percent in both units and dollars compared to a year ago. Specifically:

Balls: Up 27 percent in units, 28 percent in dollars

Putters: Up 32 percent in units, 36 percent in dollars

Wedges: Up 64 percent in units, 74 percent in dollars

Woods: Up 74 percent in units, 68 percent in dollars

Irons: Up 83 percent in units, 93 percent in dollars

As calculated by Golf Datatech, iron sales set an all-time high for any month the research firm has tracked in its more than two decades of looking at industry numbers.

What record did it beat? The one set just last month.

Now, for the CEO’s who were all contacted so Stachura didn’t get any angry calls. The wisdom gleaned is life changing.

“One element we’re seeing is that the more folks play, the more they think about equipment,” said David Maher, president and CEO of Titleist and FootJoy parent Acushnet, on the company’s recent quarterly earnings call.

Holy Mungo Park, who knew?

So hear me out: more people playing use more golf balls, and buy more things. This is remarkable!

Here I thought we wanted to just have really rich people overpaying to gain a few yards, join their seventh club and post a few pics on The Gram, all while the rest of us worked 80 hours a week and aspired to win the lottery so we could play some golf?

Who knew!

Perhaps we should study this appreciation of golf as cool, affordable, accessible and safe might grow it? Bold for a Wednesday, I know. I know.

Callaway’s Chip Brewer reported a huge uptick in online sales and he doesn’t think it’s all just a pent-up demand situation.

“The surge we have right now, some portion of that is pent-up demand,” he said on the company’s recent second-quarter earnings call. “And some portion of that is the increased interest in the game and the increased participation. The participation and the interest in the game, I can't help but believe are positive indicators for the long run.”

On a serious note: this pandemic is dreadful and will be part of our lives for some time. Golf has turned out to be a safe place to be and also an activity folks can participate in because they are not working 60 hour work weeks. Or at all.

Yet no where, in this surge, is anyone daring to suggest these sales are happening because of some amazing equipment breakthrough or distance boosting cure-all. That’s worth noting the next time a manufacturer suggests distance regulation will collapse the sport and deprive folks of real golfing joy. Sales are driven by participation. Simple as that.

Healthy sport, healthy business.

“All of the rest of them are caddies on a golf course they’ll never play.”

The New York Times’ Ben Smith looks at the last week or so of bad but inevitable news for the studio system as streaming services outmaneuver the famous brands owned by the AT&T’s, Comcast’s, Viacom’s and even Disney’s of the world.

But this being a golf blog the last quote was quite the golf analogy from legendary investor/executive Barry Diller.

“Disney will remain relevant into the future,” said Barry Diller, who once headed Paramount and Fox and is now chief executive of the digital media company IAC. “All of the rest of them are caddies on a golf course they’ll never play.”

As for sports streaming and golf, the same change still seems a ways off given the inconvenience and clunkiness of streaming sports. But the inevitable change is coming.

Costco's First Foray Into "Kirkland" Clubs Surfaces On USGA Conforming List

Andrew Tursky at Golf.com notes that the designer of the discount retailer’s first serious golf club is “Southern California Design Company” in Carlsbad.

But of greater note, the company has shown it can make an impact on the industry with a quality product.

@costco Kirkland Signature wedges are real, and they're on the @usga conforming list (52, 56 and 60 degrees). Would you give them a try?!

DraftKings Transitions From PGA Tour's "Official Daily Fantasy Game" To "Official Betting Operator"

The most discernible difference beyond the new name and first use of “Betting” appears to be more access to video for DraftKings. For those with aspirations, the release also indicates others can become “Official Betting Operators” so bookies of the world, don’t get too discouraged by this release:

DraftKings becomes PGA TOUR’s first Official Betting Operator

Expands DraftKings’ rights to include betting in addition to daily fantasy

PONTE VEDRA BEACH, FLORIDA, and BOSTON – The PGA TOUR and DraftKings Inc. (Nasdaq: DKNG), have announced an expansion of their multi-year content and marketing relationship today that now designates DraftKings as the first “Official Betting Operator of the PGA TOUR.” In July 2019, DraftKings became the TOUR’s first “Official Daily Fantasy Game of the PGA TOUR” as part of a multi-year, exclusive arrangement.

From ODFG to OBO in Ponte Vedra meeting parlance.

“The PGA TOUR couldn’t be more pleased with growing our collaboration with DraftKings,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “The growth in consumption and fan engagement we have seen over the last year in our DraftKings Daily Fantasy games has been tremendous. The expansion of the relationship to now include sports betting is a natural evolution and one which fully supports and promotes the PGA TOUR’s objectives of reaching and engaging new segments of fans while introducing them to our players, tournaments and media platforms.”

Oh and I’m sure another objective not mentioned was an oversight: making more money.

By becoming the first to join the TOUR’s Official Betting Operator program, DraftKings will have rights in the United States to use PGA TOUR trademarks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing DraftKings’ Sportsbook solution to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.

"DraftKings and the PGA TOUR have continued to make history with the innovative additions to our agreement which began last year,” said Ezra Kucharz, Chief Business Officer of DraftKings. “We are excited to further our relationship with the PGA TOUR as their first Official Betting Operator as well. Golf has been an especially important outlet for fan engagement over these past few months, and this latest collaboration is a significant next step for both the golf and gaming industries.”

Several of the most popularly bet PGA TOUR events in DraftKings company history have occurred since the TOUR’s return in June. Currently, in terms of sports betting, golf is DraftKings’ fourth most popular sport.

And probably moving up again soon.

Fans can access DraftKings Sportsbook and PGA TOUR DraftKings Fantasy Golf in legal states by visiting www.draftkings.com or by downloading the DraftKings app via iOS and Android.
Following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world. 

In July 2019, following an update to its sponsorship policies in the gaming category, the TOUR partnered with DraftKings to relaunch “PGA TOUR DraftKings Fantasy Golf” with exclusive intellectual property to differentiate DraftKings in the daily fantasy space. This past March, The Action Network and the PGA TOUR announced the launch of GolfBet, a first-of-its-kind, golf-focused betting content platform.

The PGA TOUR and DraftKings are Platinum Members of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.

Platinum status!

The PGA TOUR also runs its free-to-play fantasy games, including PGA TOUR Fantasy Golf, PGA TOUR One&Done, and PGA TOUR Champions One&Done. 

People bet on Champions golf? Lord have mercy.

These games and related content can be found at https://www.pgatour.com/fantasy.html.

It should be noted that this announcement could be viewed as pretty unseemly in a time of pandemic, economic hardship and only 18 states currently offering legal sports betting.

"Are the million-dollar PPP loans some Palm Beach County golf communities collected justified?"

That’s the headline of a thorough Mike Diamond look into the United States “PPP” loans and Florida golf. The loans were meant to maintain “ongoing” operations at small businesses that had no other funding options.

The initial list of golf facilities taking the grants included mostly small amounts for obvious candidates in a time of pandemic, with the notable exception of courses recently hosting PGA Tour events like Colonial and Muirfield Village.

The Daily Beast’s William Bredderman published an extensive look at longtime Genesis Open host Riviera Country Club, which despite memberships costing north of $300,000, took between $2 million to $5 million, as noticed by Outside The Cut. More problematic: Treasury Secretary Steve Mnuchin is a Riviera club member.

Anyway, back to Florida. And kudos to the Palm Beach Post for giving Diamond the space to consider a nice variety of angles to the PPP concept and golf. It’s an especially complicated subject when it comes to golf courses versus country clubs and Diamond does a fine job looking at many points of view.

Scores of other Palm Beach country clubs had applied for the PPP loans. Many were approved but decided to refuse to accept the money on both moral grounds and legal grounds after reading the fine print. Government auditors are expected to review how the money was spent and can ask for the money to be returned and penalties to be imposed if they find misrepresentations.

Fifty-seven country clubs in Florida accepted the PPP funds. According to CNBC, more than 400 country clubs and golf courses received loans throughout the country. The issue of whether it is appropriate for golf course communities to receive PPP loans has been debated.

“At the end of the day, we decided we just did not need it,” said Stephen Wolk, president of the Gleneagles Country Club west of Delray Beach. “We could see the government looking very closely at how well-to-do country clubs were using these funds. How do you justify giving it to country clubs?”

Several Elite Clubs And Pro Tournament Hosts Score Significant PPP Funds

Outside The Cut highlighted top clubs and resorts taking significant workforce employment funds.

In recent days there has been national scrutiny over who received what, including some potential conflicts of interest as noted here by CNBC. In the golf sector, Outside the Cut Tweeted a list of the top golf operations securing SBA loans during the COVID-19 pandemic.

Besides several hosts of recent PGA Tour events (Colonial, Harbour Town) or upcoming events (Muirfield Village Golf Club), there is Riviera Country Club securing funds between $2-5 million earmarked to help “businesses keep their workforce employed during the Coronavirus (COVID-19) crisis.”

The club is home to Treasury Secretary Steven Mnuchin, who disclosed his membership there and at Sebonack on Long Island as part of his Senate confirmation process.

The full PPP list can be accessed here.

Over 1500 golf related businesses applied and received funds over $150,000, with just over half receiving less than $350,000. (Businesses receiving less than $150,000 were not disclosed).

However, at the top end’s $2-5 million level, several names stand out given their small workforces. In California there is Bighorn, Steele Canyon and Riviera, Bay Hill (TBHC) and Grey Oaks CC in Florida, New Jersey’s Fiddler’s Elbow, Nevada’s Edgewood Tahoe and Horshoe Bay in Texas.

Muirfield Village, home to the next two weeks of PGA Tour golf, was part of a Columbus Dispatch story on the loans.

“For tennis and golf, tournaments without fans come at a cost”

AP’s Howard Fendrich looks at how various sports will fare without fans and it’s worth reading to consider where golf’s issues in the COVID-19 era fit with other spectator-friendly sports.

The golf portion from the PGA Tour’s perspective (but not the major championships).

Eliminating spectators means eliminating significant chunks of a tournament’s revenue. That starts with big-earning hospitality tents and pro-ams that can bring in upward of $1 million, and includes other revenue sources like merchandise and ticket sales. Tournaments rely heavily on title sponsors — “We wouldn’t be able to return” without them, Commissioner Jay Monahan said. But it’s the local sponsorship that sustains each tournament. And if discretionary spending by corporations dries up, the effects could be greater in 2021.

Draftkings: Schwab Challenge Round One Most Bet PGA Tour Event In Their History

JUST IN: @DKSportsbook tells me is Charles Schwab Challenge is the most-bet @PGATOUR event in its history ... and Round 1 hasn’t even ended yet.

Watch featured groups LIVE:https://t.co/J4IyL2VzJM

— Darren Rovell (@darrenrovell) June 11, 2020

Guess we know why ShotLink was an essential service for the PGA Tour’s fan-free return: DraftKings reported its best day yet of PGA Tour betting (admittedly a brief life cycle of just under two years).

Now, as someone who has put a few bucks down here and there—never a dog track!—I did not even ponder the notion any sane individual would bet on golfers coming off an unprecedented three month hiatus. But that’s why they offer betting on anything, assuming you live in a sport-betting friendly state.

As Christopher Powers reports for GolfDigest.com, DraftKing’s Johnny Avello says the Texans got a lot of attention.

According to Avello, Jordan Spieth received the most money to win at Colonial at 45-to-1 odds. A few years ago, getting the three-time major winner at that number would be unheard of, but his recent struggles have caused his odds to skyrocket. Ryan Palmer, a member at Colonial, was a close second, along with Rory McIlroy, Brooks Koepka, Kevin Kisner and Justin Rose—the latter opening with a seven-under 63.

Spieth was a good bet given his performance last year in the event. Still…