“For tennis and golf, tournaments without fans come at a cost”
/AP’s Howard Fendrich looks at how various sports will fare without fans and it’s worth reading to consider where golf’s issues in the COVID-19 era fit with other spectator-friendly sports.
The golf portion from the PGA Tour’s perspective (but not the major championships).
Eliminating spectators means eliminating significant chunks of a tournament’s revenue. That starts with big-earning hospitality tents and pro-ams that can bring in upward of $1 million, and includes other revenue sources like merchandise and ticket sales. Tournaments rely heavily on title sponsors — “We wouldn’t be able to return” without them, Commissioner Jay Monahan said. But it’s the local sponsorship that sustains each tournament. And if discretionary spending by corporations dries up, the effects could be greater in 2021.