Titleist's Off-Shoot Brand Makes Fun Of The Titleist Lifestyle

They don’t wear Footjoys, tuck in shirts and this from Titleist/Acushnet’s new faux under par lifestyle brand’s website, launched Friday with two low-priced golf balls for people playing for reasons, well....

We’re not the golfers you see on tour. We’re different. The ones playing local, taking mulligans, over celebrating and always going for it. Club Championships, rule books, 18 holes every time - that's not our game. We’re here for golf that fits our life. For fellowship. For the love of the fairway. We're united by the game.

how incredible to see the Acushnet, parent company of Titleist, mocking the very world its Titleist brand lovers embrace—club championships, rule books, 18 holes, playing the game the right way and cherishing tradition. And paying handsomely for the dozen balls that signify a certain belief in a classic American-made product.

Wild.

I’ve seen some tearing down of amazing businesses in hopes of attracting three millennials, or the attention of the CEO’s children. But I never thought the day would come with one of America’s most storied brands, built on a perceived respect for the core values of the sport, would seek to outdo the PGA Tour’s loathsomely silly Live Under Par campaign.

Anyway, amazing times! Good luck Union Green. I’ve got “Website Not Responding” a year from now in the GeoffShackelford.com office pool.