Acushnet Unveils Lifestyle Brand Ball: "Decidedly more flat brim and quite a bit less white sport coat"

Undoubtedly after millions of R&D and research costs, here is MyGolfSpy’s summary of the new pro-union, cool kids ball from Titleist.

The Union Green is as much about creating a culture as it is delivering performance. Compared to Titleist, it’s decidedly more flat brim and quite a bit less white sport coat. The Union Green vibe is cool and casual, and the intent is to appeal to a demographic for whom golf isn’t life itself, but instead is one of a varied number of excuses to hang out with friends, toss back a few beers, and have a good time. No polo shirt, no golf shoes, no problem. Dogs allowed, apparently.

A lifestyle brand golf ball for the cool kids!

Now, if we could get a lifestyle brand ball for the Golden Age-worshiping woke “architect gurus”!