Ratings: NASCAR, NBA, XFL Take A Chunk Out Of Tigerless WGC Mexico

Competing for eyeballs against a suddenly resurgent NASCAR, Lakers-Celtics on ABC and the mystery that is the XFL (ESPN), not even NBC’s very enjoyable coverage of a compelling leaderboard could help the WGC Mexico Championship’s ratings.

Throw in Tiger playing this event in 2019, and the 2020 ratings were down significantly across the board according to ShowBuzzDaily’s Mitch Metcalf. This continues a trend from the West Coast swing where CBS numbers were well down according to SportsMediaWatch.com.

2019’s numbers:

Paulsen at SportsMediaWatch.com analyzed the final numbers this way:

Final round coverage of the PGA Tour/WGC-Mexico Championship averaged a 1.8 rating and 2.79 million viewers on NBC last Sunday, marking the lowest rating and viewership for the event — previously held in Doral, Fla. — since it debuted in 2007.

Ratings and viewership fell 18% from last year, when Tiger Woods was in the field (2.2, 3.42M) and 31% and 29% respectively from 2018 (2.6, 3.93M).

Third round action declined 37% in ratings (to 1.2) and 40% in viewership (to 1.72M). Eight straight PGA Tour windows on broadcast have declined.

Lead-in coverage on Golf Channel averaged a 0.44 (-46%) and 709,000 (-43%) on Saturday and a 0.37 (-44%) and 540,000 (-44%) on Sunday.