Golf Magazine Names True Spec Its Best Fitter, Neglects To Mention Key Fact
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…that the operation is owned by…the owner of Golf Magazine.
Now, we always knew there was a good chance that the 8am Golf family of brands would get special coverage from Golf Magazine and Golf.com after the man who owns it all took charge.
So far things have been good, with writers doing their thing and the print product receiving nice reviews. But there have been hiccups with disclosures and questionable choices, like a blatant rip off of Fried Egg’s template hole series, down to using the same holes as examples.
And overall, to Howard Milstein’s credit, there were no signs he gave the Nicklaus Designs firm any favoritism in the latest Golf Magazine Top 100, restoring luster to the most credible of all rankings (there was, however this painful Nicklaus Design puff piece quietly posted in January and a very random best renovation award last year. Nicklaus Designs is another Milstein outpost).
That Valley of the Eagles renovation award at least received a disclosure of the 8am/Golf/Milstein ties.
But True Spec getting the top fitter ranking bequeathed this February? No.
Now, I’ve been to a few True Spec facilities and they are wonderful. For all I know True Spec is worthy under the criteria, but to not disclose the ties is inexcusable and a credibility killer. The news has not gone unnoticed.
And other fitters are not pleased…
