"MyGolfSpy...has become like a Consumer Reports for golf equipment."

Here’s a sensational read from ESPN.com’s Tom VanHaaren on the rise and prominence of MyGolfSpy as golf’s most trusted voice for equipment reviews.

As always, please hit the link and enjoy the story in its entirety, but a couple of parts stood out. This on MyGolfSpy’s testing:

Beach and his 12-employee staff have a dedicated test facility in Virginia, where they conduct thousands of hours of tests on balls, clubs, shoes and even golf bags.

The testing is vastly different from what has been done in the past, where a blogger or reviewer testing a new club set to hit the market typically would hit a few shots and review the results for an audience. Beach and his staff, whether they're testing a ball or club, run through 10,000 shots with humans and a robot, a process that can take up to three months.

The story also addresses MyGolfSpy’s look at the Callaway Chrome Soft in 2019 and the resulting change in production after revealing poor, uh, core concentricity.

Callaway happened to be three-and-a-half years into a $50 million golf ball plant renovation that the company believes will ultimately end up with Callaway making the best-performing golf ball in the world. But Toulon admits that because of MyGolfSpy's tests and reviews, Callaway has altered certain aspects of the renovation and even pushed the update along.

Ensuring core concentricity -- that the cores are in the center of the ball -- is one focus. Another is improving the testing and quality-control process.

"We had initially planned on one or two extra X-ray machines, not testing every single golf ball but testing definitely enough that you could come up with a metric that you could look at and judge quality against that," Toulon said. "Now, every single golf ball, I think we'll be at at least five X-ray machines, which will allow us in the United States, coming out of our Chicopee, Oklahoma, plants, which is all of our Chrome Soft business, we will now X-ray every single golf ball. That definitely has, we've been impacted by MyGolfSpy in a really good way and we're thankful for that."