Just A Few Reasons Not To Care About The USGA Hiring Don Cheadle As A Frontman

In a dated and dreadfully timed rollout, the USGA announced the hiring of actor Don Cheadle to serve as U.S. Open “brand ambassador” and as its spokesman on environmentally sustainable public golf.

Golf.com’s James Colgan reports the big news here.

A few readers wondered why I had not acknowledged this circa 2005 news of an ambassador signing on to front PSA’s. Wonder no more.

—$trategic alliances would be the only reason some golf news organizations reported Cheadle’s hiring. Even clickbait-desperados would have no other reason to report his hiring as news, just as they would not post a Q&A with the new USGA President unless someone ordered them to do so while holding a pen and checkbook in hand.

—The USGA took voluntary staff buyouts last fall laced with an incentive that would make anyone over 50 a fool to stick around. What better way to show new fiscal responsibility—brought on by the apparent need to trim costs—than to hire an actor to front PSA’s whose greatest purpose is to let FOX announcers can have a bathroom break.

—The ball still goes too far. Not even Don Cheadle can’t fix that.

—Legions of great old muni’s needing restoration could use some of the USGA’s money or remaining non-buyout expertise. Don Cheadle PSA’s won’t help those courses.

—The announcement came after the new World Handicap system debuted to five days of non-function and online griping. Here’s guessing not too many golfers feel the handicap system will improve with Cheadle’s hiring.

—Don Cheadle is a smart, accomplished actor and activist. He will soon learn he’s wasting his time. One Annual Meeting should do the trick.

—Golf rounds take too long. Not even Don Cheadle can’t fix that.