January 28, 2020

Whew: Ratings Return Without NFL, Return Of Stars At 2020 Farmers Insurance Open

January 28, 2020/ Geoff Shackelford

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Nice to see Showbuzzdaily numbers that do not have golf competing for placement against nature program reruns. Amazing what happens when stars play and the NFL takes the weekend off!

The 2020 Farmers Insurance Open was the weekend’s second most-watched sports telecast and drew a healthy average of 3.2 million viewers and a half-million from the 18-49 y.o. demographic.

Early Sunday coverage on Golf Channel topped the million mark as well, while the first three rounds also did some nice numbers.

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.