PGA Tour Digs In To Ward Off "Team Golf Concept" With Threats

I’m picturing a quaint scene down in Ponte Vedra Beach. Former Commissioner Tim Finchem, his reddish-brown-blond hair having turned grey in retirement, sitting in a wicker chair, sipping vino as his replacement Jay Monahan stops by one afternoon. The mentor knows what’s up: Monahan needs advice on how to handle the Premier Golf League.

“How’re your girls?” Finchem asks.

“They’re smarter than I am,” Monahan says. “They would have seen that adding more and more tournaments, even if it meant begging Guy Boros to play despite being retired for ten years, was a terrible idea.”

“What about this Premier Golf League business?”

“I’ll handle it.”

“I never wanted this for you,” Finchem says, weepy. Now remember, ''Whoever comes to you with this Premier Golf League meeting, he's the traitor, don't forget that.”

If only the current predicament were so cinematic.

Actually, Monahan is maintaining the hard line approach his predecessor took against subversives, according to reporters who have seen the PGA Tour Commissioner’s email to players and first reported on yesterday: the PGL is a hostile bid and releases will not be granted.

Rex Hoggard quotes from the email to players in this GolfChannel.com item.

Although funding information for the Premier Golf League has been vague, Monahan’s letter references “funding from Saudi interests” and adds, “We understand that Team Golf Concept is focused on securing player commitments first as they have no sponsorship or media offerings or rights.”

At last week’s player meeting, Monahan outlined “significant increases in prize money and comprehensive earnings over the next decade [on the PGA Tour]” as a result of new media rights deals and other revenue streams. He also appeared to draw a tough line for any players who may be interested in the Premier Golf League.

“If the Team Golf Concept or another iteration of this structure becomes a reality in 2022 or at any time before or after, our members will have to decide whether they want to continue to be a member of the PGA Tour or play on a new series,” Monahan wrote.

Well ok then, no releases will be coming and once you go, there is no coming back.

Noteworthy: Monahan citing the PGL’s lack of media “offerings or rights” to the players, just as news of ESPN+’s PGA Tour deal would soon and magically get out. And this on top of early news of the Players purse increase soon after news of the hostile Premier league was revealed here.

Golf Gods work in mysterious ways!

But most incredible of all is Brian Wacker’s GolfDigest.com story about the release issue and Premier Golf League, where he quotes a Player Advisory Council member not seeing it happening. But it’s deep in the piece where a line that will make all sponsors, TV executives and non-top 50 players stop in their tracks.

And yet changes could be on the horizon. According to one source, Monahan had a conversation last week with McIlroy and Rickie Fowler about the potential new league, during which he expressed his concerns about the sustainability of the status quo for the PGA Tour in the long term.

As the tour has stockpiled events, built a wraparound schedule—despite warnings that it was oversaturating the product—and created playoffs doling out big cash and mediocre ratings, the Commissioner may be acknowledging the status quo is not sustainable on the cusp of signing new media deals to fund…the status quo.