Dick’s CEO Suggests He's Always Been All-In On Golf

I know everyone loves Dick's Sporting Goods CEO Ed Stack, but you really wish he'd just stop talking about golf in his conference calls with analysts.

You may recall he's the one whose company bought into Taylor Made's three-drivers-in-a-year idea, then threw golf under the bus leading to countless stories about the game's demise because millennials and people of sane minds weren't clamoring for a new driver every few months. Even Taylor Made's new CEO admitted it was a mistake before leaving his position after less than year. Yet Stack made this a statement about golf's merits as a business and pastime.

So he let go 500 PGA pros and talked down the future of the game because of a poor decision on the part of Dick's. But it seems in his latest conference call he admitted that golf was still profitable for the company. He's talking the game up even.

At analyst day, Dick's CEO says golf biz isn't growing but is profitable; expects rebound "and we'll be glad we stayed the course" $DKS
— Sara Germano (@germanotes) April 14, 2015

And during the Masters he announced a program to donate to the First Tee and suggested in writing that "a group of people began a rumor that Dick's is 'getting out of golf.' Nothing could be further from the truth."