Taylor Made CEO: "We’ve taken a responsibility start to make sure we flush this product through."

Ben Sharpe, TaylorMade-Adidas Golf CEO, discusses with CNBC's Dominic Chu his company's plan to attract more players to the game via new strategies and products.

He also addressed, indirectly, 2013's three-driver release mistake, the need for initiatives to grow the game (but makes no mention of the previously announced Taylor Made initiatives) and touches on inventory levels at places like Dick's Sporting Goods.

On the state of the game and business:

The whole industry has a responsibility to get people back into the sport, and certainly we will want to support a lot of those initiatives about how we can attract new golfers or retain golfers into the sport. The first thing we need to do is just start talking positively again. We’re talking about challenges in the golf industry and we’ve heard about those challenges over the last 12-18 months. Now, nobody wants to be around losers. Golf is a great sport. We have 20 million people playing it here in the United States. We have 50 million people playing it around the world. It is a healthy spot. Yes, can it get better. Yes it can. But what we want to do is make sure through our products and through our messaging, that we’re engaging people again so when they see us they want to go and pick up the game.

On changing the inventory level issues at places like Dick's.

That process has really started and it started before I took the seat in June. We were over-inventoried and it’s not just a Taylor Made issue, I think it’s a golf issue.  So one of the things we haven’t done through the course of this year is launch another product and put inventory on top of inventory. And we’ve taken a responsibility start to make sure we flush this product through. And we’re going to continue to do that for the balance of this year so when the new products that we have showcased this week come to market they’re doing it with the inventory in a lot better place than it was in 2014.

The full interview: