“Have You Heard of Back9 Network?”

Pete Madden of SI/Golf Plus files the first in-depth look at the Back9 Network headquarters and the channel's vision since debuting last month on DirecTV.

The story covers quite a bit of ground, with quotes from CEO Charles Cox explaining how the channel intends to be different than Golf Channel by focusing on lifestyle content. They've also had to overcome image problems created the founder and his now former-wife.

“I think the brand has evolved a little blast 120 days,” he says. “Whether we knew it at the time or not, we were pretty polarizing. You’re Rodney Dangerfield in the clubhouse. You’re not winning the club championship. You’re just obnoxious and loud and you’re not even funny.”

Madden also previews on a cartoon "about a foursome of hapless hackers" debuting in 2015 and suggests that it may not help golf appeal to women.