The PGA Of America Hopes To Breed More Michael Breeds

Okay, so this PGA of America-Golf Channel alliance does have some drawbacks, like the hope to create more instructors screaming at the top of their lungs for no apparent reason.

From Ron Sirak's assessment of the PGA locking up its Ryder Cup rights with NBC/Golf Channel.

For Bevacqua, the Ryder Cup deal is about more than the Ryder Cup and the PGA of America appears to have leveraged its value beautifully.   "The non-tournament programming is a huge part of this deal," says Bevacqua. "Teaching the game, tips, drawing on the expertise of PGA of America members at venues where the tours are playing. There are ways we can enhance the coverage. How can we create more Michael Breeds not only on a national level by a regional level?" Bevacqua says about the popular instructor on Golf Channel."