Callaway To Ramp Up Tour Expenses, Advertising

Interesting admission from Callaway's interim CEO in a conference call today, reports David Dusek.

During a conference call Thursday morning, Callaway interim CEO Anthony Thornley said the company, which reported a second-quarter loss of $55 million on Wednesday, has not been effective at getting its message across to consumers.

"Our competition has been investing considerable amounts of money, especially recently, in advertising and tour expenses," Thornley said. "That has certainly had an effect on our business. We are going to look to increase our investment in that area and we are also going to look to improve the way we deliver the message."