The Old White TPC It Is!

We have the verdict. Gentlemen of the PGA Tour branding department, what say you?

In the sticky matter of trying to name a TPC course with the words Old and White, two words we try to stay away from here in Ponte Vedra for fear of conjuring up something we certainly are not, never have been and never will be, we the members of the PGA Tour branding staff have come up with...

Introducing The Old White TPC Course at The Greenbrier

Oh that one just rolls off the tongue!

PONTE VEDRA BEACH, Fla. –The PGA TOUR announced today that The Old White Course at The Greenbrier in White Sulphur Springs, West Virginia, is now part of the TPC Network of clubs as part of a licensing agreement for the property.  One of four championship layouts at the historic Greenbrier, the newly named The Old White TPC serves as host site of the TOUR’s Greenbrier Classic, which will be played July 25 – 31, 2011.   The announcement was made by PGA TOUR Golf Course Properties President and EVP, Championship Management David Pillsbury.

“We are thrilled to add this legendary layout to the TPC Network and look forward to continuing The Greenbrier’s tradition for superb golf, remarkable amenities and personalized service,” said Pillsbury.  “In partnership with The Greenbrier management team, PGA TOUR players and tournament fans, we also look forward to positively impacting the local community through the TOUR’s ‘Together, anything’s possible’ charitable mission.”

Included in the TPC relationship is management consultation from PGA TOUR.  As part of that, 30-year golf industry veteran Burton Baine has been hired to be on property to advise the owner regarding day to day golf course operations.  In addition to managing some of the country’s leading high-end private golf clubs, including TPC Piper Glen in Charlotte, NC, Baine is an accomplished player and Class A PGA of America golf professional – having been named PGA Northern Texas Section Player of the Year as well as PGA Northern Texas Section Golf Professional of the Year.

“We are delighted to enter into this agreement with the PGA TOUR and the TPC Network, two of the most respected brands in all of sports,” said Jim Justice, owner of The Greenbrier and West Virginia native.  “Together with the PGA TOUR, under the leadership of Burton Baine, I am confident The Old White TPC will regain its position as one of the most iconic golf layouts in the world and help restore The Greenbrier to its original glory as one of the most exclusive resorts on the globe.”