Steiny On Rolex Deal, Translated
/Jeff Rude scores an exclusive sit down with the agent to Tiger and some other guy about how the Rolex deal came together. The question and answer from Mark Steinberg:
What were obstacles of doing that deal?
"I wouldn’t say there were obstacles. We had a mutual discussion. They wanted to make sure Tiger was incredibly vested in the company and that he really viewed this as a partnership. And he does. . . . They said, 'Look, we might ask you to do a testimonial or TV commercial, but if we need you to come to a dinner for something, we’d like you to come to a dinner.' It’s that type of a relationship where it really needs to be about partnership and family.”
Touching as that answer was, I put it through my horse droppings translator and this came out:
Could you just get him to come to a damned dinner and we'll make the incentive-heavy deal?