“OK, I don’t know what a hashtag is, Jerry, do you?”

Martin Kaufman bravely tuned into Twitter Saturday where the Golf Channel gang placed a heavy emphasis on the social networking tool and after reading this, I'm kind of sorry I missed such easy laughs:

It probably also would have helped if the crew had embraced the technology. Interviewer Stephanie Sparks opened a Twitter account just before the telecast, and booth announcer Mark Lye has never tweeted and seemed baffled by the technology. (In fairness, that perhaps speaks well of Lye.) After Hoggard tweeted that Daniel Chopra “may be thinking he just hit out of a hashtag,” Lye said, “OK, I don’t know what a hashtag is, Jerry, do you?” Foltz’s explanation that it’s “indicative of what’s trending” seemed to be lost on Lye.