"Golf can deliver new technology as fast as any other business sector."

In John Paul Newport's column on Callaway and Lamborgini using the same material to sucker more rich guys into overpaying for some privileged cocktail party banter, Taylor Made CEO Mark King reiterates his assertion that there is plenty of room for manufacturers to innovate. Something to remember should the governing bodies decide to enact real regulation and CEO's (or golf writers) start howling about the lack of room to innovate within the current rules.

"It's hogwash, this idea that there is no more room to innovate," said Mark King, the chief executive at TaylorMade. "Golf can deliver new technology as fast as any other business sector."