"You'd think a middle-class kid who grew up on scruffy public courses might want to give something back to the game that has given him so much."

Had he asked, I could have warned Tiger that this would be the type of reaction he would get to his latest design venture. Then again, with an 8-figure design fee and seven oceanfront holes to play with, he might not care what anyone thinks!

From Alan Shipnuck's Hot List, which also gives Phil a nod for his Entourage appearance over Tiger's "cringe inducing" Today Show interview:

1. Tiger. He announced his third golf course design project, and once again it's an exclusive development for the mega-rich. You'd think a middle-class kid who grew up on scruffy public courses might want to give something back to the game that has given him so much.

You know, come to think of it, everything Tiger's doing now seems like the calculated image-enhancing stuff Phil used to do and the stuff Phil is doing now reminds me more of humorous image stuff Tiger did a few years ago.