"But just a step lower, the market is vulnerable."

The Wall Street Journal's John Paul Newport says the news isn't all bad for golf. There are still a lot of rich people!

In North America alone, there are more than 40,000 families with investable assets of $30 million or more, according to the CapGemini/Merrill Lynch World Wealth Report, and approximately 300,000 U.S. taxpayers with reported annual incomes greater than $1 million, according to the IRS. Among them are many golf nuts. To say nothing of the huddled masses of superrich abroad.

However...

New residential golf developments in the U.S. are few and far between, leading to a net standstill in golf-course openings generally. More courses closed than opened in both 2006 and 2007, according to the National Golf Foundation, a sharp contrast to the course-building boom that started in the 1990s.

Even top-drawer designers are feeling the pinch. "I've got quite a few projects in the U.S.," Mr. Nicklaus told me recently, "but they have all kind of slowed down or are on hold or are kind of waiting until the economy turns a little bit." Tom Doak, the celebrated designer of Pacific Dunes in Oregon and Cape Kidnappers in New Zealand, doesn't lack for work but in recent months has seen two of the courses he designed struggle: St. Andrews Beach in Australia is closed and for sale, and Beechtree in Maryland will shut down in December.

"The people I really worry about are the young designers and apprentices coming up, and the talented course superintendents and club pros who are suddenly out of a job," Mr. Doak said.

Now this is interesting...

For golfers still clinging to jobs, there is an upside. Less demand and more supply equals bargains. But even many seemingly successful clubs and golf communities aren't filled to capacity, which often means higher fees and assessments for members and, in some cases, extreme difficultly leaving without taking a bath.

Could this be the moment that private clubs in the U.S. start going semi-private like our friends in Scotland? Or will they go down in flames before taking a little outside play?

Meanwhile, there's still Tiger's project for the super wealthy, which prompted Newport's column. Now, those of us invited to the press conference launching Punta Brava were forbidden from asking personal life questions. Perhaps because he'd filled his quota for the month in this Today Show interview?