My sources aren't what they used to be, so it's been hard to obtain instant message conversations between the PGA Tour's Tim Finchem and the LPGA Tour's Carolyn Bivens. Thankfully my NSA mole lifted this chat on the eve of the FedEx Cup. Previous chats are here, here, here, here and here.)
DaBrandLady: you there tim?
twfPGATOUR©: Yes, how are you Carolyn?
DaBrandLady: super duper. haven't seen you online much lately.
twfPGATOUR©: Just returned from a very productive week of meetings and retreats in Colorado. Just me and the Co-COO's, Senior Executive VP's, Executive VP's, Senior VP's and other potential VP's.
DaBrandLady: wow, that's a big group. you guys must fill up the broadmoor!
DaBrandLady: tim, u there? it was just a joke...
twfPGATOUR©: Yes I am. I just had to close out something. Craig's List.
DaBrandLady: is stadler complaining again?
twfPGATOUR©: No, something else entirely it's a web site where, well, forget it.
twfPGATOUR©: Say, I think you would have been impressed with the program we had in Colorado. We had several group brand-bonding exercise sessions.
DaBrandLady: oh, which courses did you guys play?
twfPGATOUR©: No, these were actual seminars structured to educate our executives on brand value building as we leverage equity in the FedEx Cup Playoffs© and beyond.
DaBrandLady: good thinking. you can never do enough brand building as far as i'm concerned.
twfPGATOUR©: We looked at the entire brand building process, with a focus on verbal and visual identity, monetizing logo graphics and manipulating other imagery aspects essential to classic brand building and upward equity paradigms.
DaBrandLady: fascinating, wish i could have been there!
twfPGATOUR©: I tell you, I feel rejuvenated. It's been a rough few weeks here.
DaBrandLady : oh, yes I've seen all of the fedex cup criticism.
twfPGATOUR©: No, I was referring to something else that came up. It's nothing, just make sure your VP's stay off this Craig's List at work.
DaBrandLady: you know they refuse to monetize that intranet site?
twfPGATOUR©: I know, makes no sense. What's the point of doing something if you can't monetize it?
DaBrandLady: my feelings exactly.
twfPGATOUR©: Wait, what FedEx Cup criticism? I've been looking at PGATOUR.com everyday and the writers there have been very positive. My people say there was more buzz at the PGA Championship about our playoffs than there was about that so-called major.
DaBrandLady: well tim there is some question about the points system and, tiger is skipping round 1, that's kind of unfortunate.
twfPGATOUR©: You aren't going negative on me too, Carolyn?
DaBrandLady: well as you know we had a very successful adt championship under my watch, and all i'm saying is... DaBrandLady: the format has merits...i'm biased of course, since i came up with it.
twfPGATOUR©: I thought the adt concept developed was under Ty's watch?
DaBrandLady: well i did the brand building on it, so in essence, it's mine.
twfPGATOUR©: True, true.
twfPGATOUR©: Well you just watch. My VP of FedEx Point Permutations and Playoff Licensing has crunched the numbers and he's confident it will all play out nicely. And he doesn't go on Craig's List, he swears.
DaBrandLady: huh?
twfPGATOUR©: Long story. Say, I have to run. The Falcon is prepped and fueled, I'm off to NYC for a round of meetings, then up to Westchester. Very exciting times.
DaBrandLady: yes it should be interesting. good luck!
twfPGATOUR©: Thanks Carolyn, enjoy the FedEx Cup Playoffs©! Give my best to...
DaBrandLady: he says hi back!
