Golf's Current Desperation For Buzz

Cameron Morfit at Golfonline does a nice job illuminating the absurdity of stories still clinging to Tiger's PGA TOUR (C) "streak."
Woods finished two strokes back of South Korea's Yang Yong-eun, a.k.a. Yang, at the HSBC Champions event in Shanghai, China, marking (all together now) the first time he's lost a 72-hole tournament since the Cialis Western Open on July 9.

So can we finally retire all talk of the so-called "streak?" No way! Tiger considered his loss to Micheel to be the end of it, but you can bet your Big Bertha that when Woods opens the 2007 season, most likely at the Buick Invitational at San Diego's Torrey Pines, the news will be that he'll be trying to extend his "winning streak" of six consecutive victories in official, PGA Tour-sanctioned tournaments. (Sigh.)

Robert Palmer was addicted to love, America is addicted to oil and the golf world is addicted to Tiger. He's headline news when he doesn't win and even when doesn't even come close, which speaks loudly to golf's current desperation for buzz.

Harig On The Commissioners

Bob Harig pieces together an analysis of Tim Finchem's lousy year, and paints him as severely out of touch. But instead of drawing a conclusion about what this means for the PGA Tour and a man making $7 million a year, Harig details the rough year of Carolyn Bivens.

Still, it's a significant piece because a highly visible writer is offering the sharpest mainstream media criticism of the Commissioner's handling of the Western Open, drug testing and the FedEx Cup.

Readers here know that this story has been festering, but so far the major publications have not delved into the various misfires and other excessive spending in Ponte Vedra. If they want to attack what seems to be an enormous story, they also might want to consider the demise of the TPC "brand" under Finchem's watch, the Champions Tour decline, the...well, you get the idea.

It should be interesting to see if other writers pick up on the same theme as Harig, or perhaps take things a step further and suggest a change at the top. 

Another "Index" Review

Larry Dobrow at Media Post offers a positive, albeit slightly explicit review of Golf Digest's new "Index" magazine. A sampling:
Golf Digest Index is the newest entrant in the ha-ha-I'm-richer-than-you and my-wife-has-larger-breasts category. Its formula may not be novel -- pricey golf, pricey cars, pricey booze -- but the publication goes about its business in a distinctly different manner. I'm not sure how to put it, other than to say that you don't hate the people featured in it. Sure, you secretly hope a plumbing apocalypse soils their Oriental rugs beyond repair, but Golf Digest Index does the nigh impossible in making them interesting subjects of discourse.

PointMisser.com

...but at least I'm not a rally killer.

Yes, it seems my post last week on the latest musings from GolfDigest.com's "Bomb and Gouge" boys struck a nerve.  So much so, that Bomb and Gouge dropped their unfunny shtik for an ultra serious shtik.

Though somehow I suspect this post was more Bomb (E. Michael Johnson) than Gouge (Mike Stachura)...

We're sure Geoff Shackelford is a nice man. He is certainly an accomplished writer and contributor to the design of a golf course. But personal attacks on our integrity are a sign of weakness and low self-esteem.

But see, they never get personal. No sirree.

And, of course, point-missing. One of his latest musings suggests that our recent posting on attacking the issue of u-grooves was somehow motivated by a desire to promote the golf equipment industry and defend the USGA's equipment decisions.

No, just the golf industry part. I think we're all in agreement that the USGA is indefensible at this point. 

His overused lament is that the golf ball—that ongoing source of sturm und drang among the assembled panic-stricken, progress fearing golf Sanhedrin—needs to be dealt with in some draconian rollback, retrograde fashion.

It's a tired solution-less solution to a problem that does not exist.

I think it's time for the boys to visit The List, where they might note that it's not only little ole me suggesting something be done about this whole distance race, but people who actually matter like Jack Nicklaus, Ben Crenshaw, Tom Watson, Arnold Palmer and, wait, who's that down at the letter T saying he wished a line had been drawn by the USGA? Oh right, your boss! 

But the bigger issue is what exactly are the Shackelfords of the world afraid of? That Myopia Hunt won't be able to host another U.S. Open? That Wannamoisett is too short to be appreciated by today's players? That the subtle beauty of the gently lofted mashie-niblick and the stymie are lost to eternity? The game is a living, growing thing, and just as I assume Mr. Shackelford, despite his bleating cries, no longer wears diapers, the game too must leave behind the things it no longer needs. We may be afraid of distance and the golf ball, but fear is borne and festers out of ignorance. Knowledge and rational thinking keep it in check.

Note to head pros at Myopia, Wannamoisett and anything else built before 1960: E. Michael Johnson says the game can leave behind the things it no longer needs and includes your courses! 

In my conversations with officials at the USGA and the R&A, average driving distance of average golfers has maybe increased 10 or so yards over the last 15 years, to a whopping 210-215 yards. If 215 yard tee shots are obsoleting your golf course, it might be time to pick a new venue. An ultra-elite group of players may be hitting it farther, but 99 percent of the rest of us aren't. And when we roll the ball back next year or the year after, how soon until we have to do it again? And which of us is ready to play a shorter ball? And if the insanely easy to play golf equipment were such an advantage, everyone would be shooting 59 every day. The game finds a way to win.

So the equipment never really works, therefore we must continue to keep pushing the latest thing...for what reason again?

And because there is no need to bog this debate down with an endless dissertation, let's just mull some facts.

1. Currently, there are just two players on the PGA Tour who are averaging more than 300 yards in the tour's statistics that measure all drives. Two.

2. In the tour's driving distance average statistics, 20 players are averaging 300 or more yards. But here's the thing, only half of that number have ever won a tour event—EVER—and a third of that number (Woods, Couples, Love, Mickelson, etc.) have always been among the longest hitters. And here's one more thing, the number of 300-yard hitters is down from a year ago.

3. Driving distance has increased dramatically over the last 10 years. But it's flattened out in the last five. It's up about half a yard this year over last year. 18 inches. That's an increase of 0.17 percent. Is that the sky falling, or maybe something else?

They were doing so well there until point #3.

Flattened in the last five? Now, according to my media guide, the 2001 average was 279.4. And as of this week, the current Tour average is 289.7 (+10.3 yards).  And the gain since 1996 is 23 yards, and nearly half of that has come in the last five years.  Flattened?

Okay, the big wrap up:

The game survives when it chooses to grow.

Was that Darwin or Wind who said that? Sorry... 

Equipment isn't making anyone a dominant player. And when it chooses to test elite players in the way we average golfers are tested on a regular basis, the game will be stronger because it has the power to consistently find ways to turn back all threats.

Maybe that will make sense if we put it in the Ali G translata...

equipment isn't makin anyone a dominant playa. and whun it chooses to da test elite players in da way we average golfers is tested on a regular basis, da game will be stronga coz it as da powa to consistently check ways to turn back all threats.  

No, didn't help. 

Golf Digest "Index"

Have you seen the new "Index" magazine published by Golf Digest, with Deutsche Bank CEO Seth Waugh on the cover and Gil Hanse's Boston Golf Club featured prominently?

I'm curious what you think. (Their listed website, GolfDigestIndex.com doesn't seem to work.)

The publication has some nice stuff and a classy design, but it also seems like a wannabe Links Magazine only geared toward the conspicuous consumer who would actually heed Marty Hackel's fashion advice. There was just a bit too much rejected Buddies Issue content, including a Bryant Gumbel-Matt Lauer fashion spread that seemed better suited for The Advocate.

Thomas Friedman's half-hearted interview with Waugh was disappointing because Waugh is a charismatic chap and avid student of the game who deserved to be asked better questions than, "Can you really learn about a person's character by playing golf with him?"

There's a spread on the Top 50 private golf "retreats" (Firestone!?!?!?) and a fascinating piece by Marcia Chambers on a country club hustler.

Anyway, if you haven't seen it, look for it at finer clubs and resorts (I think).

Dis Be DLIII

During his post third round press conference at Greensboro, Davis Love tried to share some interesting thoughts on design. Unfortunately, the ASAP person handling the transcript had trouble finding their comma key (amongst other transcription issues):

And, you know, I think we knew what the golf course looked like, we knew the old style and, you know, we liked the kind of the Chicago golf club, that kind of style green and we thought it would fit very well here and give the members a chance to get the ball to run up on to the greens.

You can kind of tell the downhill balls the ball runs on to the green, uphill holes little bit of false fronts. Very, very traditional.

Somebody like Lee Jantzen who is studying old golf courses comes up and talks to me about them all the time. If you appreciate some of the old Master kind of things, there's like that goofy No. 2 green, there's some designers that put a green like that on every course they built and, you know, we didn't do a punch bowl and didn't do a "Rhodan" but we did really old style greens and I think the members like it especially if the rough is a little bit lower than it is right now, they have a lot of fun playing it.

Reading his words after they've been run through the Ali G translator (when do we get a Borat version!?), I think you'll find that he actually makes a little more sense.

and, yous know, i think we knew wot da golf course looked dig, we knew da batty style and, yous know, we liked da kind of da chicago golf cukabilly, dat kind of style greun and we thought it would fit well well in da house and borrow da members a chance to get da ball to run up on to da greens.you can kind of tell da downhill mr biggies da ball runs on to da greun, uphill battys little bit of false fronts. well, well traditional.
somebody dig lee jantzun who is angin batty golf courses comes up and natters to me about them all da time. if yous appreciate some of da batty masta kind of fings, there's dig dat goofy no. 2 greun, there's some designers dat put a greun dig dat on every course dey built and, yous know, we didn't do a punch bowl and didn't do a "rhodan" but we did for real batty style greens and i think da members dig it for real if da rough is a little bit lowa than it is right now, dey ave a lot of wicked playin it.

 

Oh To Be A Subscriber, Vol. 86

Sharonda at SI customer service was kind enough to credit it me for the last two weeks of Golf Plus that I missed because the computers decided I was a Fantasy Plus man.

Anyone else get switched over?

I guess this beats getting the X-Games Plus or whatever its called, but it would not be fun to go an entire year without missing Golf Plus. Then again, my subscription has been extended two months thanks to the computers!

Meanwhile, Golf World has been arriving on Wednesdays or Thursdays. Scary I tell you. This can't keep up.  

"Navel Academy"

10candyhannemann.jpgSomehow I have a hard time understanding how Golf For Women finds this "Navel Academy" photo spread to be in good taste.

I'm guessign that if SI or Maxim made the comments they make (pointing out a player's scar as in the photo to the left), there would be hell to pay.

But because it's a women's magazine, they can make comments about a player's weight?

Hmmm...pretty tacky.

Oh, and don't miss the Creamer picture. The second one! ;

GOLF Mag Going SI

From the memo on Time Inc selling some of its magazine titles...

Golf and Golf.com will join the Sports Illustrated group. The publishing side of Golf will report to SI president Mark Ford. Golf�s top editor will report to SI managing editor Terry McDonell. The move to Sports Illustrated is significant as it combines the number one general sports title with one of the leading golf titles and brings together two category leading web sites with a total of 9,000,000 unique visitors a month.

 

The Golf New Media Landscape

Strap yourselves in, we're building league brands, using metrics and platforming the new golf media landscape. And most of all, we're trying to out MBAspeak one another in the quote department. Declare your winner in the comments section.

PONTE VEDRA BEACH, FL and ATLANTA - The PGA TOUR and Turner Sports New Media, a division of Time Warner, announced today the signing of a multi-year Internet and Mobile agreement. Turner Sports New Media will partner with the PGA TOUR to produce and sell PGATOUR.com, the official site of the PGA TOUR.

PGATOUR.com is the number one site in golf, leading other sites in key user metrics, including number of fans, times spent per fan and consumption per fan. PGATOUR.com leads coverage of the tournament competition of PGA TOUR players and of other facets of golf with a strong combination of exclusive assets, including exclusive live scoring, exclusive use of ShotLink distance data, including Emmy Award winning TOURCast coverage; exclusive audio and video coverage, highlights, unparalleled "access" and much more.

"We are excited about the future of the New Media business, and especially with our new partnership with Turner Sports New Media," said Ed Moorhouse, Co-Chief Operating Officer of the PGA TOUR. "With the coming of the FedExCup in 2007, truly a new era in golf, the timing is perfect to partner with Turner, a leader in the digital media space and to increase investment in our New Media offerings, beginning with PGATOUR.com. We look forward to even more innovation, compelling coverage and entertainment value on these platforms."

Not bad. Ed got New Media in there capitalized (nice touch) twice. And a platform always earns bonus points. Next contestant please... 
"Golf lends itself perfectly to the New Media platforms as there is a great deal, over 30 hours worth, of competition each week that fans want to know about," said David Levy, president of Turner Sports. "The Internet and mobile platforms are the best way to deliver this additional information to fans in their offices, homes or on the go. In addition, our new alliance with the PGA TOUR speaks volumes about the reputation that Turner Sports New Media has established in the marketplace. From production to sales to technology, Turner Sports has a reputation of maximizing opportunities and building league brands."

Hmmm...lot of commas, but mobile platforms, New Media platforms and whoa, "building league brands." That's a new one. Levy's going to be tough to beat...

"We couldn't be more pleased to partner with Turner Sports New Media in this venture," said Paul Johnson, Vice President of PGATOUR New Media. "Turner brings world-class digital media capabilities, and has shown it can partner successfully with leagues to create compelling fan experiences and businesses. The partnership positions the TOUR and Turner to take the fan experience to the next level in the golf new media landscape."

First of all, there'a a .10 point deduction from the Ponte Vedra judge for not capitalizing New Media. And compelling fan experiences and businesses? That's like, so 1999. So's this:

Turner Sports New Media also handles PGA.com. This venture is structured to unlock the synergies between the properties and create an even stronger, more dominant position for each in the golf new media landscape.

Unlock synergies between properties? In other words they'll actually provide the occasional link between the two. How big of them!

"The Tiger Effect" ** ***

Thanks to SteveG for this IMG err HSBC press release on the "THE TIGER EFFECT" that will be boosting the UK and Ireland economies. Note that several publications, including the Scotsman, picked up this press release and reported it as news.

Woods, who flies into London tomorrow (Tuesday) to play in the HSBC World Match Play at Wentworth before competing in the Ryder Cup and World Golf Championship, all taking place in September, will increase the golf economy in the UK & Ireland by as much as 5%.

Research carried out for HSBC by Professor Tom Cannon, Dean of Business at the University of Buckingham suggests Tiger's mere presence results in tens of thousands extra spectators, boosts radio and television coverage by at least 25 per cent, generates millions through tourism, hospitality and sponsorship, and drives people to try golf for themselves and join clubs.

Professor Tom Cannon, Dean of Business at the University of Buckingham and leading expert in sports business and finance commented: “The size and reach of the Tiger economy is remarkable.  We estimate the total value on the core golf economy to be as high as £170 million. Drawing these figures together gives an astonishing picture not only of the impact of a single, outstanding sportsman but of the growing power and influence of sport and sporting celebrity.”

With the tournament scheduled for a week before the Ryder Cup and the appearance of World Number One Tiger Woods for the first time since 1998, there has already been a 60% increase in advance ticket sales this year.

Giles Morgan, HSBC’s Head of Sports Sponsorship and Marketing commented:

“The HSBC World Match Play Championship at Wentworth is set to break its 42-year attendance record after selling an unprecedented number of advance tickets.

“Tiger Wood’s participation in the HSBC World Match Play is obviously great news for our event, but our approach to golf is as much about developing the grassroots of the sport as it is about supporting the elite game. This report indicates that Tiger's appeal goes far beyond what happens on the course and has positive economic and social impacts in the countries where he plays."

The three tournaments in three weeks could take the "Tiger Effect" to new heights as he reaches out to millions beyond the sport. HSBC’s ‘Tiger Economy’ study suggests: 

Ø      Tiger’s participation is expected to encourage an additional 60,000 spectators to attend the three major Golf tournaments generating an extra £4.2 million in ticket sales and related visitor costs such as car parking

Ø      Sponsorship and hospitality could generate an additional £3.6 million, including £500,000 in advertising spend as companies take advantage of Wood’s participation, and £500,000 in travel and accommodation generated through additional spectators

Ø      Conservative estimates suggest Tiger could inspire 700,000 golfers (club members and occasional players) to play an extra round of golf bolstering green fees by £14 million

Ø      The ‘Tiger Effect’ could see sales of Golf equipment and clothing increase by an additional £27.5 million

Ø      Media coverage of the tournaments (TV and radio) is likely to be worth £52.3 million as Tiger’s appearance continue to generate record audiences

Ø      The anticipated value of press coverage is be valued at £36 million

 

The Sexed-Up, Dumbed Down Relaunch

background_index.jpgThanks to reader Chris for this Jeremy Watson story from last week's Scotland On Sunday about Golf Course News International sexing up their publication.
GCNI decided to sex itself up in a - literally - naked bid to attract a new generation of young readers. But the heady mix of female flesh and double entendres has seriously backfired, forcing a rethink after just two issues.

Some golf clubs and organisations - such as the St Andrews Links Trust, which runs the world-famous Old Course - will no longer display the magazine in their clubhouses or practice ranges.

Readers have bombarded the magazine with protest letters, while some of the industry's leading advertisers have withdrawn their business. Among those leading the protests is the European Institute of Golf Course Architects, whose past-president David Williams said: "As golf course architects we used to look forward to the receipt of GCNI. The magazine was always a good read and very informative.

"But the sexed-up, dumbed-down relaunch is totally inappropriate for a serious professional magazine."

GCNI was launched 10 years ago by US company United Publications, but the changes emerged after the title was bought by new owners Seoul Nassau, a golf products firm.
Wouldn't you just loved to have been present for the meeting when they brainstormed these brand-building beauties:
The first new issue set the tone with a front cover depicting a blonde model in a black bikini top with a flaming golf ball disappearing down her cleavage. The justifying headline was: Women And Golf, The Burning Issue.

The edition also had a "world exclusive" on doctors prescribing more sex as an aid for playing better golf. But its most eye-catching feature was The Hunt For The Birdie Bucks. This was a piece on the female golfers most likely to be courted by marketing men - for their looks as much as their ability.

Italian professional Sophie Sandolo - known in her native country as "La Bod Bella" - was captured posing on a green in a revealing string dress while Australian Carlie Butler was photographed in a tight, red glittery top.

Issue two opened with an article on "shaft king" Jim Davey, who runs a custom golf club fitting company, and an advert for a ball-washing machine, illustrated by a naked model squeezing a bar of soap. A spot-the-difference competition asked readers to identify 10 changes in a picture of a bikini-clad model against the background of a golf course.

The revamped magazine has not gone down well in traditional golfing circles, with the St Andrews Links Trust saying it was unlikely to display it at its practice ground any longer.
However, regarding GCNI's placement as toilet reading in the R&A clubhouse, Peter Dawson could not be reached for comment.

Shipnuck on Tiger's Drop

With his latest column on who's hot and who's not, Alan Shipnuck joins John Hawkins (here) in calling the Tiger Woods relief-from-the-clubhouse drop ridiculous:

How in the world does a player jack a ball onto the roof of the clubhouse and not incur a penalty? Tiger's sweetheart ruling at Firestone was the most ridiculous thing I've seen on a golf course since -- who else? -- Woods got a dozen of his buddies to roll a boulder, er, loose impediment out of his way in Phoenix in '99.

More importantly, I think we've found the bridge to bring these two talented golf writers together for the future We just can't have them feuding. No, no.

Tiger, Do You Like Golf?

Okay, so none of the stenographers asked anything that silly, but check out these beauties following Tiger's win at the Buick.

For fun, I've supplemented Tiger's answers with my own versions of what he might really like to say. You can go to ASAP to read his actual answers to these thoughtful questions.

Oh, and note that not ONE "reporter" asks about the apple that rolled by his first putt on 17, or how it is that he didn't flinch when it happened!

Q. Your relationship with Buick, what does it mean to win the 50th tournament here, the birthplace of Buick?

A. Actually, it really tops everything I've ever done. The Masters, The Open Championships, the Foundation, the four majors in a row. I'd trade them all in for more wins in Buick events.

Q. We're used to seeing you wear red on Sunday and used to seeing you win. How far back does that good where you've worn red? Have you done that since your rookie year and what's the story behind that?

A. Wow, it's funny, but no one has ever asked me about that or ever written about that. Your name again?

Q. You have 50 wins now. Do you see yourself getting to 83?

A. No, no, winning this Buick is it for me on the PGA Tour. The rest will be majors, no more Tour event victories. So 83 is likely out of the equation.

Q. When is the last time you felt like you were playing this well going into a major?

A. Hmmm, well let's see. I just won a major and I played well the tournament beforehand, so I'm going to have to say the Western Open.

[This is why Tiger gets the big bucks. His actual one word answer: "Western."]

Q. You win the British, you win here, what does that do for your confidence level coming into the PGA?

A. It's tough, you know. I'm battling a lot of demons right now. Since I three putted the 18th at Hoylake and almost three putted 17 today. I'm only 42-under in my last two events, so I'm searching. But I'll regain the confidence soon. I'm sure of it.

Q. We watched you cross drivers and have good approaches and putts and also get in and out of trouble, and one fan in the gallery said you were only in trouble if you were in the water. Looking back, are they both as enjoyable when you look back at a tournament and seeing how you scrambled for par on 2 or had a spectacular hole? How does the enjoyment compare for you?

A. Great question. Lucid, succinct, really on point. But uh, just for clarification, when you say cross drivers, is that like on Entourage when Drama and Turtle crossed swords?

As for the rest of the question, it just doesn't make any sense and wow, look at the time! I really need to get to the airport as Citation X's aren't allowed by Federal Law to sit idling on Michigan runways for more than 30 minutes. Hey, it's been great.