The Golf New Media Landscape

Strap yourselves in, we're building league brands, using metrics and platforming the new golf media landscape. And most of all, we're trying to out MBAspeak one another in the quote department. Declare your winner in the comments section.

PONTE VEDRA BEACH, FL and ATLANTA - The PGA TOUR and Turner Sports New Media, a division of Time Warner, announced today the signing of a multi-year Internet and Mobile agreement. Turner Sports New Media will partner with the PGA TOUR to produce and sell PGATOUR.com, the official site of the PGA TOUR.

PGATOUR.com is the number one site in golf, leading other sites in key user metrics, including number of fans, times spent per fan and consumption per fan. PGATOUR.com leads coverage of the tournament competition of PGA TOUR players and of other facets of golf with a strong combination of exclusive assets, including exclusive live scoring, exclusive use of ShotLink distance data, including Emmy Award winning TOURCast coverage; exclusive audio and video coverage, highlights, unparalleled "access" and much more.

"We are excited about the future of the New Media business, and especially with our new partnership with Turner Sports New Media," said Ed Moorhouse, Co-Chief Operating Officer of the PGA TOUR. "With the coming of the FedExCup in 2007, truly a new era in golf, the timing is perfect to partner with Turner, a leader in the digital media space and to increase investment in our New Media offerings, beginning with PGATOUR.com. We look forward to even more innovation, compelling coverage and entertainment value on these platforms."

Not bad. Ed got New Media in there capitalized (nice touch) twice. And a platform always earns bonus points. Next contestant please... 

"Golf lends itself perfectly to the New Media platforms as there is a great deal, over 30 hours worth, of competition each week that fans want to know about," said David Levy, president of Turner Sports. "The Internet and mobile platforms are the best way to deliver this additional information to fans in their offices, homes or on the go. In addition, our new alliance with the PGA TOUR speaks volumes about the reputation that Turner Sports New Media has established in the marketplace. From production to sales to technology, Turner Sports has a reputation of maximizing opportunities and building league brands."

Hmmm...lot of commas, but mobile platforms, New Media platforms and whoa, "building league brands." That's a new one. Levy's going to be tough to beat...

"We couldn't be more pleased to partner with Turner Sports New Media in this venture," said Paul Johnson, Vice President of PGATOUR New Media. "Turner brings world-class digital media capabilities, and has shown it can partner successfully with leagues to create compelling fan experiences and businesses. The partnership positions the TOUR and Turner to take the fan experience to the next level in the golf new media landscape."

First of all, there'a a .10 point deduction from the Ponte Vedra judge for not capitalizing New Media. And compelling fan experiences and businesses? That's like, so 1999. So's this:

Turner Sports New Media also handles PGA.com. This venture is structured to unlock the synergies between the properties and create an even stronger, more dominant position for each in the golf new media landscape.

Unlock synergies between properties? In other words they'll actually provide the occasional link between the two. How big of them!