Golf's Current Desperation For Buzz

Cameron Morfit at Golfonline does a nice job illuminating the absurdity of stories still clinging to Tiger's PGA TOUR (C) "streak."

Woods finished two strokes back of South Korea's Yang Yong-eun, a.k.a. Yang, at the HSBC Champions event in Shanghai, China, marking (all together now) the first time he's lost a 72-hole tournament since the Cialis Western Open on July 9.

So can we finally retire all talk of the so-called "streak?" No way! Tiger considered his loss to Micheel to be the end of it, but you can bet your Big Bertha that when Woods opens the 2007 season, most likely at the Buick Invitational at San Diego's Torrey Pines, the news will be that he'll be trying to extend his "winning streak" of six consecutive victories in official, PGA Tour-sanctioned tournaments. (Sigh.)

Robert Palmer was addicted to love, America is addicted to oil and the golf world is addicted to Tiger. He's headline news when he doesn't win and even when doesn't even come close, which speaks loudly to golf's current desperation for buzz.