"It appears Miss South Carolina has found work writing ad copy."

Grant Boone weighs in on the FedEx Cup and always provides
I have no idea where PGA TOUR Commissioner Tim Finchem was when he came up with the idea of these playoffs. And despite spending last week in the crapper of public opinion, the Commish still hasn't apologized for foisting this bogusness on an unsuspecting golf world. On the contrary, the TOUR's PR machine keeps pumping out ads like this full-pager in Tuesday's USA Today:

Every drive. Every wood. Every iron. Every bunker. Every chip. Every putt. Every shot counts.

It appears Miss South Carolina has found work writing ad copy. It's repetitive at best, inaccurate at its worst, and repetitive at best. Every shot counts? What, as opposed to regular TOUR events where players buy mulligans before each round?