Curry Launches "Underrated" Golf Tour For Boys And Girls
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Steph Curry is expanding his “Underrated” outreach program to golf where a lucky 24 boys and girls play in regional events. They’ll ultimately compete for the Curry Cup as part of our season-ending UNDERRATED Tour Championship.
Golf is one of the most inaccessible sports for underrepresented individuals across the globe, which is why Stephen and his team are expanding the brand beyond basketball. UNDERRATED Golf is a purpose-driven business endeavor with the overarching commitment to provide equity, access and opportunity to student-athletes from every community by balancing participation in the sport to truly reflect our society. With a mission to increase the participation numbers amongst competitive golfers from diverse communities, UNDERRATED Golf will have players compete hand-in-hand with their peers who currently represent the vast majority of today's golfers.
"I created UNDERRATED back in 2019 with the goal of celebrating the underdog," said Stephen Curry. "UNDERRATED is a mindset, a motivation, a calling, a compliment. With this inspiration, I am excited to expand the brand into UNDERRATED Golf, which happens to be one of the most inaccessible sports for underrepresented individuals across the globe. UNDERRATED Golf will provide equity, access and opportunity, recognizing the instrumental role the sport plays as one of the greatest vehicles and connectors for life successes."
UNDERRATED Golf's vision of the sport better reflects and balances the diversity of our society and most of all provides access to the countless opportunities that the game brings both on and off the course. This new venture will also allow young golfers to play on courses that they would never have access to, all the while addressing the gender inequity within the sport of golf and beyond, ensuring young female players are given the same opportunities as their male counterparts. Furthermore, UNDERRATED Golf will prioritize workforce development, bringing greater awareness, training opportunities and programming to individuals, while fostering an understanding of the many career paths made possible by way of the sport.
Through an ongoing series of special speakers, networking events and learning tools with brands and corporations, players will understand what it means to build a successful career. UNDERRATED Golf will also be used as a recruitment tool for their brands and corporations to hire the future leaders who will help enact change locally, regionally, nationally and globally.
