CBS Sports: 2022 Masters Up 7%, Most Watched Golf Telecast In Three Years
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Tiger Woods gave early round coverage a boost but a pair of weekend 78’s made him only a small part of CBS’s coverage. Couple that with a three stroke lead by Scheffler, no major stars expected to contend Sunday and lackluster ratings all year, and CBS must be thrilled with these numbers.
They’re also declaring record streaming numbers but there are no numbers released…
CBS SPORTS’ 2022 MASTERS COVERAGE SCORES ACROSS ALL PLATFORMS
CBS’ Final-Round Presentation Delivers Most-Watched Golf Telecast on Any Network in Three Years
Paramount+ and CBS Sports Produce Record-Setting Streaming for Golf
April 12, 2022 – CBS Sports delivered strong viewership across all platforms for its presentation of the 2022 Masters.
Sunday’s final-round coverage on CBS is the most-watched golf telecast on any network since the final round of the 2019 Masters, when Tiger Woods captured his fifth green jacket, averaging10.173 million viewers and up +7% versus last year.
With Scottie Scheffler comfortably ahead of the competition for most of the day, Sunday’s coverage averaged 12.443 million viewers for the final hour (6:00-7:00 PM, ET) as Scheffler wrapped up his first major victory. Viewership peaked with 13.160 million viewers for the conclusion of Scheffler’s round (6:45-7:00 PM, ET).
Paramount+ and CBS Sports’ digital properties registered record-setting streaming for golf. Overall, the 2022 Masters is Paramount+ and CBS Sports’ most-streamed golf tournament ever in average minute audience and streaming minutes, producing double-digit year-over-year growth.
Sunday’s final round delivered the most-streamed golf day ever for Paramount+ and CBS Sports in average minute audience and streaming minutes while recording double-digit year-over-year growth.
The average of 3.5 million viewers was up from the 2.7 million average for last year’s second round and was ESPN’s highest second-round average since 2018. The Friday telecast also drew an audience that was up 26 percent from the average of 2.8 million that watched Thursday’s first round. Fast Nationals are preliminary and do not include out of home or streaming audiences on computers and mobile devices.
Across the first and second rounds, ESPN’s telecasts averaged 3.3 million viewers, up 31 percent from 2021 and the highest two-day average since 2018.
That final number has since been updated to 3.9 million to include Out of Home and streaming. Also, SportsCenter at the Masters from 10 a.m. – 3 p.m. on Friday averaged 711,000 viewers, including 1.223 million for the last hour before coverage.
