2022 AT&T Ratings Down, Continuing A Trend For The Event
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In a new date one week earlier than normal, the 2022 AT&T Pebble Beach took a ratings hit.
Over the last four years, the AT&T’s final round numbers:
2022 1.87/3.1 million
2021 2.55/4.2 million (no pro-am)
2020 2.27/3.5 million
2019 2.39/3.7 million
The most surprising decline may be Saturday coverage, once a popular viewing day:
2022 1.11/1.8 million
2021 1.50/2.37 million (no pro-am)
2020 1.58/2.4 million
2019 1.93/2.9 million
For some past numbers, Paulsen at SportsMediaWatch.com offered ratings from 2003 to 2013 that included the 4.9 for 2009’s Tiger-Phil showdown.
What ate into the numbers in 2022? The Beijing Olympics might be to blame for Saturday’s rating on what was an otherwise light day of sports options. It’s a shame, as CBS presented a really good show a little lighter on celebrities, heavier on tournament coverage and full of breathtaking moments (i.e. Jordan Spieth’s cliffhanger, amazing aerials).
The 2022 final round was almost certainly impacted by going up against the NFL Pro Bowl and NASCAR “Clash at the Coliseum” qualifying and race.
Incidentally, the Saudi event where several former AT&T winners and other name players took place in the early hours , did not draw a rating for any of its four rounds.
