David Hill Brought In To Help Norman-Backed League Change Golf On TV
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James Colgan spoke to longtime and now former Fox Sports head David Hill upon joining LIV Golf as a consultant on the TV side. Presumably to help on the production side of a proposed Saudi-backed golf league.
Hill plans to carry out Greg Norman’s vision to get a younger viewing audience should the league be a go, something the Shark seems consumed with given the demographic of golf. The Shirtless one failed with his last get-younger, revolutionary concept with Verizon billed as a game changer and turned out to be nothing more than music-playing carts geared at millennials. So no where to go but up!
“What Greg has done is taken all that energy that he’s renowned for and pushed it into making golf for today,” Hill said. “His main hope is to take the excitement of golf to areas where it’s not represented, especially in the Asia area and China.
“The reason he’s so adamant about this is because the average age of people who watch a golf telecast is 65. That’s the average age. And that tells you that the golf audience is on a downward ski slope. What Greg wants to do — because he’s so passionate about the sport — he wants to reverse that trend and hopefully produce golf that appeals, for the first time many decades, to a much younger demographic than watches now.”
I’d settle for a league and a broadcast deal first. Baby steps.
