The PGA Tour's 2021 Season Opener Barely Draws A Rating
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You want wrap around, something has to pay.
That and some more research is needed to see just how historically awful the PGA Tour’s “Fortinet Championship” ratings were, but as far as season openers go it’s hard to imagine even the old Safeway or fall events of recent years failed to write for three days until a final round .03/330,000 average viewers.
Going against the NFL and it’s incredible season start will always be tough sledding, but to see what people watched in larger numbers than what was an interesting final round won by Max Homa, suggests something deeper going on. Namely, Golf Channel reaching fewer and fewer homes while all but giving up on promoting the “product”.
It’s alarming given the Fortinet was the beginning of the PGA Tour’s new nine year contract with the Comcast owned network.
