Bryson Transitions To Gentle Troll Mode In Battle Of The Bros, But Tom Brady Wins The Day
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Not only did Bryson DeChambeau jump on one of Brooks Koepka’s efforts at light ribbing, but so did PGA Champion Phil Mickelson.
For those tracking the Player Impact Program race instead of the Comcast Business Solutions No One Will Play The Wyndham Regardless chase, that’s 98.2k likes for Brooks, 24.5k for Bryson and 48.6k for Phil. We’ll let the algo comprised of Meltwater Mentions x MVP Index x Google Searches x Tuesday’s temperature in Ponte Vedra decides who wins.
But Bryson also made a quiet Instagram story play WITH Photoshopping (bonus points!), as caught here by No Laying Up:
This all came on a day when Tom Brady joined in the fun to promote The Match with some epic meme trolling of Aaron Rodgers and a funny, maybe a tad edgy reply by Bryson.
Glorious!
Except in the State-guided media world.
As I noted in an earlier post, NBC/Golf Channel is “investigating” the origins of the video. And while the episode is a little embarrassing in various ways for Koepka and the network’s leadership, it amounts to a very small deal in the grand scheme and hopefully will not lead to a low paid, overworked employee losing their job.
Given the incredible number of times the clip was watched before getting taken down—as many saw it as tuned in for the final round of the PGA—you’d think media operations constantly searching for “engagement” and “impressions” with a young, hip, male audience would be reporting the above fun that does possibly have ramifications for the Ryder Cup.
The efforts to run from such good fodder suggest this is a grave matter at the Global Home and their internal “listening” reports are being drawn up to analyze the reactions. (GolfChannel.com and PGATour.com have touched no part of the social fodder while GolfDigest.com has buried an item on it where stories go to die, also known as The Loop…yes it still exists.)
So I guess the attempts at make this gaffe go away tells us not to expect an update on the Player Impact Program ramifications. Darn.
