April 28, 2021

Zurich Classic Makes Ratings Jump; LPGA So-So In Saturday Prime Time

April 28, 2021/ Geoff Shackelford

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Maybe without Live Under Par the kids just aren’t connected to the PGA Tour like before, or we’ll just blame cordcutting. Either way the 2021 Zurich Classic jumped to a 1.37 from a dreadful .97 in 2019. Both aired on CBS.

Showbuzzdaily with all the weekend sports ratings.

Despite averaging 700,000 more viewers the telecast only picked up 45,000 in the 18-49 yo category, going from an average of 250,000 to 295,000.

Streaming numbers are not made available.

For the LPGA Tour, a Saturday finish in LA meant eastern prime time and the Hugel-Air Premia L.A. Open averaged 277,000 on Golf Channel’s final round show. Not great but I hope the Saturday finish, where convenient, continues to get a chance.

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Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.