Couples: "The only tweets I’ve ever heard make you money are birdie tweet tweets!"
/The PIP mocking can’t be going over well down in Ponte Vedra Beach where they kept this secret until Golfweek’s Eamon Lynch exposed this bizarre bonus pool
And especially when it comes from a former Presidents Cup captain and World Golf Hall of Fame member.
For those wondering where things stand on social media, even GOLFTV got into the PIP tracking.
The Golf.com Monday morning roundtable also chimed in with plenty of fodder. Just some of the points delivered:
Sens: What do I make of them? They are the inevitable result of a media culture that has turned everything in life into a high school cool-kid contest. It’s depressing, but I get it. I’m not a boomer, after all. Almost, but not quite. And I suppose it could be interesting to see what crazy lengths some players go to get a higher “impact score.”
Bamberger: That’s perfect, Josh. But that doesn’t mean we have to sit here and take it. I think it demeans the PGA Tour.
Dethier: Players were already being rewarded for their popularity and “impact” through ad deals, sponsorships, appearance fees and more. I’ve always seen the PGA Tour’s job as putting on tournaments and paying the winners. It seems off to me, then, for the Tour to pay its most popular players — but I guess the simplest way to think about it is that they’re advertising for themselves and they’re investing where they’ll get the highest return. It can make sense but I don’t have to particularly like it.
Bamberger: I agree with that, too. But do we really need ‘particularly’ in that last sentence? I don’t have to like it and I don’t.
