February 23, 2021

Ratings: 2021 Genesis (2.24) Gains Without Daytona 500 Competition

February 23, 2021/ Geoff Shackelford

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This year’s Max Homa-won Genesis Invitational scored nice ratings upticks on CBS (2.24 vs 2.03 final round) despite last year’s leaderboard featuring Adam Scott and Rory McIlroy, reports ShowBuzzDaily.com.

Saturday’s wind-delay killed numbers for the network window but saw a nice audience turn to Golf Channel for handoff coverage.

2020’s Genesis went up against the Daytona 500 (6.26).

Golf Channel saw a nice uptick in Sunday morning coverage and other windows.

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Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.