Ratings: The Match Up A Bit When Factoring In Channels You've Never Heard Of; World Challenge Down
/All the numbers are in from the various places The Match V aired—including NHLN and the dreaded TruTV we only use in March—and Brooks Koepka against Bryson DeChambeau did more than fine.
According to Paulsen at Sports Media Watch, the final tally across all platforms gave them an increase in viewership...
— averaged 1.2 million viewers across TBS, TNT, TruTV and NHLN, up 13% from last year’s Black Friday edition (1.0M). Compared to the previous edition of “The Match” in July, viewership fell 29% from 1.7 million.
The July Match is a different beast due to the pandemic, but the increase over Phil Mickelson with Curry, Manning and Barkley is a win for Turner.
Meanwhile the 2021 Hero World Challenge included Tiger Woods booth visits and less-than-subtle range sessions, but no on course play as was the case in 2019. This translated to declines, especially with the coveted-demo. I blame the lack of Live Under Par messaging.
