Introducing The DP World Tour In Stilted, Painful SponCon Fashion

Having raised the bar on “content”, this Europ…DP World Tour rollout video is well, just what you’d expect from the team at the DP World Tour Productions. Not European Tour Productions.

Perhaps there was a gunman just off camera or maybe the players just couldn’t bring the energy knowing this was not the Middle East cash infusion they were dreaming of seeing in their off shore accounts, but either way, this is an amazing bit of sponsor integration out of the chute. Kind of gives you new admiration for FedExCup not subjecting us to shots of shipping crates and planes taking off while updating us the FEC standings.