Saturation Point? Fall Golf Barely Draws A Rating

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I’ve seen golf lose out to pretty much all of Animal Planet’s programming slate and Everybody Loves Raymond reruns before—as happened last weekend—and did not expect any self-respecting American sports fan to tune into the 2021 Sanderson Farms last weekend with so much else to watch. We had the MLB season coming to a close, more great NFL games, and total fatigue having set in on the PGA Tour’s oversaturated “product.”

Still, a .15 and average viewership of 247,000 and only 17,000 in the 18-49 year old, is pretty shocking to see in print given the Sanderson Farms doing 450,000/.29 last year.

Showbuzzdaily has all the numbers here. You’ll have to scroll down to see where golf finished.

This also means the weekend’s European Tour event at St Andrews and the LPGA’s ShopRite did not draw a Golf Channel audience large enough to register a rating.

In 2020 the Sanderson and ShopRite aired on the same weekend and drew much larger audiences:

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