2020 December Equipment Sales Increase 58%

Your monthly reminder that more rounds and more people hitting balls is growing the equipment business, not the promise of more distance…

U.S. GOLF MARKET CONTINUES RECORD BREAKING MONTHLY GROWTH - DECEMBER EQUIPMENT SALES INCREASE 58% COMPARED WITH 2019 

Golf Datatech Reports All-Time Best December Equipment Sales Numbers;

2020 National Golf Performance Report for Rounds Played and Retail Equipment Sales Set to be Released on January 25   

Kissimmee, Fla., January 20, 2021 – Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, has announced that U.S. golf equipment sales for December 2020 were up 58% over the same period in 2019, while exceeding December’s previous all-time high, set in 2006, by 16%.  

These record-breaking sales are being released just days before the full 2020 National Golf Performance Report for Rounds Played and Retail Equipment Sales, which is set to be released on Monday, January 25. 

“December sales are consistent with the golf industry momentum we’ve seen over the past seven months of 2020,” said John Krzynowek, Partner, Golf Datatech, LLC. “As we all continue to deal with the pandemic in our everyday life, golf equipment sales continue to surge, up over 40% for the June-December time frame.”

Categories leading the way for the total year were golf bags and wedges, which increased by 29% and 26% respectively. Overall equipment sales at Green Grass pro shops were up 1% while Off Course sales grew by 16%. 

Krzynowek adds, “Green Grass pro shop sales were more heavily impacted by government mandated closures and restrictions on businesses, so even though courses may have been open to play the game, shopping and buying products inside a golf shop did not explode like the Off Course Specialty channel, which benefitted from a significant expansion in online sales.”