Do Not Live Over Par: "Have A Game Plan.® Bet Responsibly" Aims To Educate Golf Fans On Gaming
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You’ve got to know when to hold' ‘em, know when to lay up, know when to…I digress.
Sorry Kenny and RIP. Just a stellar song.
So remember kids, know that when you put a hundred down on Zach Johnson to hit the longest drive of the day at 200-1, you might have a problem. The AGA is here to help. And they’ve registered Have A Game Plan in case you were getting any ideas of stealing that killer slogan.
PGA TOUR and AGA Align to Educate Fans on Responsible Gaming
TOUR to introduce golf-specific content campaign “Know When to Lay Up”
January 19, 2021, 10 AM ET
WASHINGTON – The PGA TOUR joined the American Gaming Association (AGA) as the newest Have A Game Plan.® Bet Responsibly public service campaign partner to educate golf fans on responsible sports betting.
As part of the campaign, the TOUR will develop content that encourages its fans to “Know When to Lay Up” and bet responsibly. The co-branded responsible gaming content will appear on social and digital platforms along with public service announcements that will air on PGA TOUR Radio.
Wait what? Radio? No TV?
“A key pillar of the PGA TOUR’s sports betting strategy is responsible gaming and ensuring our fans are equipped with the appropriate resources so they are properly prepared and educated,” said Scott Warfield, VP of Gaming at the PGA TOUR. “By aligning with the American Gaming Association in support of its Have A Game Plan campaign we’re able to align our efforts and provide a consistent message focused on responsible gaming.”
To the vast radio audience.
The TOUR joins NASCAR and the National Hockey League (NHL) as league partners in the campaign, which focuses on the fundamentals of responsible sports betting: setting a budget and sticking to it, keeping betting social, knowing the odds, and playing with trusted, regulated operators.
Ah now we’re getting somewhere. Trusted, regulated operators. Where we get a proper cut vs. Jerry at the corner bar.
Monumental Sports & Entertainment and the Vegas Golden Knights have also committed inventory in support of the campaign.
Committed inventory sends an even stronger message than radio.
“The AGA is thrilled welcome the PGA TOUR to our growing responsible sports betting campaign,” said Casey Clark, AGA Senior Vice President, Strategic Communications. “As legal sports betting continues to expand in both availability and popularity, it is imperative that responsible gaming education keeps pace. Today’s announcement is a testament to the TOUR’s thoughtful approach to sports betting and marks an important step in continuing to engage all industry stakeholders in our shared responsibility to educate fans on safely and responsibly betting on sports.”
Gentlemen, this bill will be a giant step forward in the treatment of the insane gambler!
Launched in 2019, the AGA’s Have A Game Plan campaign provides consumers with a state-by-state guide on where to find legal operators, spotlights the basics of sports betting, and raises awareness on signs of problem gambling.
This partnership is the latest in a string of progressive and industry-leading sports betting initiatives by the TOUR. Following the Supreme Court’s decision that overturned the Professional and Amateur Sports Protection Act (PASPA) in 2018, the TOUR instituted a robust integrity program in collaboration with Genius Sports and later that year announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world. The TOUR’s official sports betting partners include BetMGM, DraftKings, FanDuel, and PointsBet, and the organization continues to evolve its innovative GolfBet partnership with The Action Network. The TOUR is also a platinum member of the National Council on Problem Gambling.
Sure seems like they are worried more about the gamblers than how the gamblers might effect the players, but only time will tell. Still a ways to go
Background
25 states and Washington, DC have now legalized sports betting, with 20 jurisdictions already operational.
45%, or 115 million, of American adults now live in a jurisdiction where wagering on sports is legal.
Between June 2018 and November 2020, bettors legally wagered more than $35 billion on sports nationwide, generating nearly $2.5 billion in sportsbook revenue and approximately $330 million in tax revenue to state and local governments.
45% of states means this is illegal in 55% of states, FYI.
