Ratings Non-Shocker: NFL Playoffs Relegate PGA Tour To Bottom Of Ratings Barrel
/For your definition of insanity files: the PGA Tour annually tries to play at the same time as NFL playoff games and no one watches. With expanded playoffs in 2021, the NFL added a game each weekend day and the Sentry Tournament Of (Some) Champions stood little chance.
Showbuzzdaily.com reports Sunday’s early coverage drew an average of a million viewers on NBC, but about 40% of those watchers did not head to Golf Channel for the conclusion.
Saturday’s third round coverage was out-rated by Thursday and Friday coverage. It landed in Saturday’s cable listings with a 1 am episode of Dateline and episodes of Ryan’s Mystery Play Date on Nick Jr network. Yikes.
The final round .39 on Golf Channel matched last year’s final round .39, but as the numbers show, the miniscule number from coveted demo is headed in the wrong direction.
One ray of good news?
Golf on NBC was not the lowest rated sports broadcast on linear TV. Not even close. Sunday’s early coverage drummed both Drone Racing AND Supercross 1Q1!