R.I.P. Live Under Par?

The signs were there all along.

First, the pandemic came along and eliminated the notion that anyone wants to live under par (actually, pre-pandemic no one wanted that life).

Then the lame slogan rolled out in April 2018 got pushed aside by the USGA’s even less authentic but equally as expensive “From Many, One”. That word salad never came to fruition due to this year’s elimination of U.S. Open qualifying.

Last week Si Woo Kim was spotted at the Wyndham sporting Live Under Par on his shirt and we were briefly taken back to happier times when bros in pink shirts were encouraged to Snap all of their drunken on-site experiences.

No Laying Up noticed:

The Tour is either distancing itself from #LIveUnderPar or it has abandoned it. It's scrubbed from the twitter account and no longer on every tweet.

Yet it's on Si Woo Kim's shirt and I really need to understand why.

— No Laying Up (@NoLayingUp) August 16, 2020

Now if you go to LiveUnderPar.com—a beloved bookmark of so few—you’ll be redirected to PGATour.com.

Thankfully, a cached version exists if you want to “join the conversation”.

I’m struggling to see how Live Under Par can resurface anytime soon. So grab yourself some Club Pro Guy Live Under Net Par gear and say a prayer for all the LUP merch that’s off to the landfill.

Meanwhile, sources confirm to GeoffShackelford.com that 20-year-slogan “These Guys Are Good” retired to St Augustine last year once the shock wore off. The same sources say TGAG looks to be slim, tanned and ready to resurface to appear on ad breaks during tournaments we’re already watching.