PGATour.com SponCon Gone Bad: Fans Would Rather Know About Driver Testing
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There are too many layers to go into with this PGATour.com (unlabeled) sponsored content, or give-back, or whatever it is. I’ll start by having your top writer take out the trash as just one thing that comes to mind.
But there is actual comedy in a story looking at how pros paid to play the Callaway Mavrik driver (I know, what a scoop!). Given that exactly one year ago Xander Schauffele and Callaway were in the hot seat over an illegal driver, and that we’re seeing some freakish driving distances of late, you’d think this might be a good time to lay low.
SponCon here we come:
Henrik Stenson, the 2013 FedExCup champ and six-time winner on the PGA TOUR, noted in the July-August 2020 issue of Golf magazine that “the ball speeds off of MAVRIK are really high, and I noticed that almost immediately when I first tried it. If I hit it dead center or if I miss the sweet spot, I still know that I’m going to get the speed and distance I’m looking for.”
Having that confidence that a non-center strike can still be an effective shot is a huge advantage for any players, particularly those at the top level. And particularly on fairway woods, which can often be a pesky club to figure out – and a club that many weekend amateurs try to avoid as much as possible.
But I end with good news: the Twitter responses were almost unanimous in either mocking the silliness of such sponsored content from the Tour, or, outraged at the Tour’s complacency on distance via an array of comments. Or just generally disgusted by such an unnecessary intrusion with unmarked sponsored content.
Engagment, baby!
