Global Golf Post: The USGA Was Not Expecting Fox-NBC Rights Trade
/Global Golf Post’s Ron Green looks at the still-stunning USGA media rights reversion to NBC after Fox decided to eat a sizeable portion of the bloated price they paid in 2013.
He noted this on the timing, suggesting it was strictly a deal between the networks.
The first conversations took place during the spring but gained momentum in the past two weeks.
According to multiple sources, as discussions about NBC taking the 2020 broadcast evolved and NBC Universal showed willingness to assume the deal, Fox Sports executives Eric Shanks and Larry Jones brought the idea of transferring the rights to USGA chief executive officer Mike Davis earlier this month. Davis was apparently unaware of the impending change until the time of that presentation.
Executives within the Fox Sports golf team were not made aware of the potential change until last Thursday. The rest of the crew, including announcers Joe Buck, Curtis Strange, Paul Azinger, Brad Faxon and others, were not informed until Sunday afternoon.