Turner Sells Out Ad Space For The Match, And Then Some

As unemployment skyrockets and the world economy continues a virtual halt, it’s curious to see how much corporate support there is for The Match 2, both in sponsorship and in ad sales. While the below story notes the various sponsors and buyers were locked in a month ago, the support has remained in part because of the match shifting to a charity effort.

Adweek’s Kelsey Sutton reports on the overwhelming financial outlay that is going to the $10 million charitable payout when Tiger Woods, Phil Mickelson, Tom Brady and Peyton Manning tee up May 24th at The Medalist.

Turner Sports is hopeful The Match will attract lots of eyeballs, and so are its advertising partners. The broadcaster is using the partially remote production to feature some unique on-air sponsorship opportunities.

Cisco has signed on as a content integration partner, and Turner Sports will use the videoconferencing application Webex to bring remote guests to the screen during the telecast, said Will Funk, Turner Sports’ evp, sports partnerships and branded content. DraftKings, another content integration partner, will provide betting odds on challenges and stunts on different holes throughout the course, all of which feature a charitable payout.