Euro Tour Chief Pelley Shoots Down Bankruptcy Suggestions, Discussess Sponsor Conversations

There were quite a few tidbits from Martin Dempster’s Scotsman story quoting European Tour Chief Keith Pelley that I didn’t see elsewhere and are worth noting.

He directly addressed any rumors of bankruptcy or insolvency, the government’s stance on potential 14-day quarantining come July, and conversations with sponsors.

In particular, related to the European Tour’s plan to distribute £500,000 between charities local to the tournament venues and those chose by leading players, he explained his pitch to sponsors.

“I had a conversation with one of our key partners about two or three weeks ago, and I said, ‘listen, this might not be the biggest event that you have ever done in terms of crowds and hospitality, but it will be the most important event, and it should be the most emotional event’. We are looking at golf as a platform; as a platform to give back, and we are privileged to be able to play. We think that golf is something that we have trumpeted to the government is a perfect sport to come back with.”