NASCAR, XFL Stealing Eyeballs? 2020 Honda Classic Ratings Down

NASCAR’s Auto Club 400’s 2.9 Nielsen average easily beat out the Honda Classic won by Sunjae Im. According to Showbuzzdaily.com, the 2020 Honda on NBC drew a 1.67 overnight rating, down nearly 30% from last year’s 2.4, also on NBC.

The slide continues a tough start to 2020 for golf ratings, which have now seen ten straight broadcast television windows down. Most recently, the WGC Mexico City saw weekend ratings drop 37% Saturday and 18% Sunday despite an excellent leaderboard and finish.

Possible influences? NASCAR’s renaissance built on improving race intrigue and even the XFL’s sliding ratings still make a dent. (Sports Media Watch’s Paulsen on the XFL’s ratings).

The fall is noticeable because both events featured compelling final rounds and did not feature Tiger Woods to influence ratings.

Other notes:

-Saturday’s third round 1.17 rating on NBC was down from a 1.4 (2.1 million avg viewers).

-Sunday lead-in coverage on Golf Channel fell from a .8 in 2019 to a .47 in 2020