Bevacqua: Talks Ongoing With PGA Tour To Rebrand Golf Channel

Joe Flint of the Wall Street Journal reports on the PGA Tour’s new media rights deal and included this.

NBC Sports Group President Pete Bevacqua said as part of the new deal, the PGA Tour would take on a greater role in programming and producing at NBC’s Golf Channel. Mr. Bevacqua said talks about rebranding the Golf Channel to reflect the significance of the PGA Tour to the network are ongoing.

Wild guess here, the PGA TOUR Network?