2020 Waste Management Ratings Hit Nine-Year Low

Paulsen at SportsMediaWatch.com reports the nine-year-low Waste Management Open ratings despite a solid leaderboard and compelling finish on CBS. Webb Simpson defeated Tony Finau on the first playoff hole for his sixth PGA Tour win.

Sunday’s final round of the PGA Tour Phoenix Open averaged a 1.75 rating and 2.87 million viewers on CBS, marking the tournament’s smallest final round audience since 2011 (2.70M). Webb Simpson’s playoff win, which ended shortly before the Super Bowl began, declined 30% in ratings and viewership from both last year and 2018 (2.5, 4.08M).

Third round action on Saturday averaged a 1.45 and 2.19 million, down 16% in both measures from last year (1.7, 2.60M) and down 30% and 34% respectively from 2018 (2.1, 3.30M).

Last year’s Waste Management featuring Rickie Fowler drew a 2.5/4.075 viewers, a six-year high on NBC due to it being a CBS Super Bowl year, which was the event’s second largest audience ever.

According to ShowBuzzDaily, the early round weekend coverage drew nice-sized audiences as long as you are not an age-discriminating ad executive, where the coveted 18-49’s were in short supply (126k, 132k averages).

Sunday’s .1 placed the early coverage 61st among cable shows, edging out Nickelodeon’s Lego Jurassic World.