"The Masters laid waste to the notion of social justice causing sports' TV ratings decline"

Yahoo’s Shalise Manza Young points out that a 51% decline in Masters ratings was in line with other drops in major sports, placing it as the fourth-worst on the list of significant events after the Stanley Cup, Preakness and the U.S. Open final round 56% drop.

Since almost no golfers partook in social justice causes this year, golf did not suffer a backlash cited as the cause of overall ratings drops:

There have been acknowledgements of the renewed call for racial reckoning that began with George Floyd’s killing in late May, with PGA Tour commissioner Jay Monahan releasing a statement 10 days after Floyd’s death that followed other corporations who made nebulous commitments to increasing diversity in their ranks, and senior tour player Kirk Triplett played with a BLM sticker on his bag.

But other than a few players participating in the performative #BlackoutTuesday on Instagram in June, there hasn’t exactly been a groundswell of public support for the movement in golf.

So save the “It’s those damn social justice warriors, I just want to watch my sports!” B.S.